This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

Read this technical paper to learn about a mobile data capture application technology designed to extract information from images scanned with your phone. With application tool kits like this, developers can create mobile applications that make the workforce more efficient with features that are unique to their marketplace. 

<p>The sheer complexity of new Web 2.0 technologies, the ever-growing and changing number of toolkits, and the absence of industry standards make it nearly impossible to find an accurate functional testing method for Web 2.0 applications. Read this white paper to discover the answer to this problem.</p> 

Read how the utilization of a Data Enrichment and Classification toolkit can help you unlock the full potential of your existing procurement applications by making your data reliable – the key to more accurate and consistent insight into your spend. Learn how you can increase leverage opportunities and improve decision making. 

<p>Read this white paper to discover strategies and tools that address the new set of functional testing challenges and risks introduced by Web 2.0 technologies.</p> 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

This research from Freeform Dynamics, based on a survey of end users,  identifies the challenges faced by IT departments and suppliers on software licensing, and offers advice to organisations on dealing with software licensing. 

This report from analyst, Freeform Dynamics, offers 7 key enablers of effective IT disaster recovery for IT department's in small and medium companies. 

As tablets continue to gain traction, organizations are identifying new uses for them that were previously unimaginable. This webcast explores a new demographic that can benefit from tablets and describes the key applications of these devices. 

A new study, Define What's Valued Online, confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Learn about basic changes you can make to improve your online content. 

This research from Freeform Dynamics assess the impact of the cloud on the IT department and the way the department functions. 

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.