From the turn of the millennium until the end of 2007 MLBS (Mobile Location Based Services) had promised much, but delivered very little in terms of commercial applications. Even in Japan and South Korea, the most advanced markets for commercial MLBS, usage was disappointing. 

Recent advances in Internet infrastructure technology and maturity of technologies supporting collaboration over the Internet have resulted in new methods for sales organizations to interact with their customers, collaborate with sales team members. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

Creating a single view of customer information starts with correct data. Read this paper to learn 10 steps that assist with improving data quality. 

Juniper Research defines a mobile coupon as “a coupon sent to and stored on a mobile phone that can be exchanged for a rebate, a financial discount etc. at a retailer or merchant when the consumer purchases a product.” 

Learn more about how Oracle Advanced Compression can help you reduce the disk space and costs of managing large data volumes. 

The commercial potential of cloud computing and cloud services is widely accepted, both in private industry and in the public sector.  The opportunities for cost reduction and efficiency in the UK public sector are real and achievable, but require significant changes to procurement practices, delivery frameworks and across the supplierlandscape. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process 

This case study illustrates how Sun World International, a mid-sized grower in California, shifted its competitive strategy to capitalize on analytics and gain real-time insight into the competitive market. Learn how it gained a 5% reduction in harvesting costs, a 20% reduction in fuel usage and an eight-fold increase in profit per acre. 

This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Allan Pym, vice president of sales for APOS, explains how geospatial technology integrated with business intelligence systems greatly improves market analysis. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies.