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Ensuring Success with On-site Testing and Targeting by WebTrends (E-mail this company)

April 16, 2013 - (Free Research)
Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes. 
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Case Study: How John Lewis Conquered the Web by ComputerWeekly.com

March 17, 2014 - (Free Research)
Bill Goodwin tells the inside story of John Lewis £40m website redevelopment project, assesses the technical and business challenges faced and its impact on the business. 
(BOOK) READ ABSTRACT |

CW500: Retail IT: The high street vs the internet by ComputerWeekly.com

October 08, 2013 - (Free Research)
Graham Benson, IT Director at M and M Direct, reveals the impact e-commerce and rise of the internet has had on business in this presentation, given to Computer Weekly's 500 Club for IT leaders. 
(PRESENTATION) READ ABSTRACT |

Accenture Technology Vision 2013 by ComputerWeekly.com

February 19, 2013 - (Free Research)
Accenture's technology vision assesses the impact of digital technology on the enterprise in 2013 and offers action points for CIOs and business leaders. 
(IT BRIEFING) READ ABSTRACT |

Online Testing for Site Optimization: 101 by WebTrends (E-mail this company)

April 16, 2013 - (Free Research)
Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization. 
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Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans by WebTrends (E-mail this company)

April 12, 2013 - (Free Research)
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. 
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Taking Control with Marketing Optimization by WebTrends (E-mail this company)

April 12, 2013 - (Free Research)
Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies. 
(WHITE PAPER) READ ABSTRACT |

Landing Page Optimization: Best Practices to Lift Conversion by WebTrends (E-mail this company)

January 31, 2013 - (Free Research)
Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more. 
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Nine Essentials of Online Opinion Monitoring by Crimson Hexagon (E-mail this company)

September 26, 2011 - (Free Research)
Access this white paper to learn nine essentials to online opinion marketing. 
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Computer Weekly – 27 May 2014: Targeting the digital customer by ComputerWeekly.com

May 27, 2014 - (Free Research)
In this week's Computer Weekly, we go behind the scenes of John Lewis's £40m e-commerce transformation plan to find out how to target the digital customer. Starbucks' European CIO talks about the coffee chain's IT strategy. And we evaluate three big suppliers' plans for virtualised networking. Read the issue now. 
(EZINE) READ ABSTRACT |

Eradicate Cross-Site Scripting by Veracode, Inc.

February 28, 2011 - (Free Research)
The rise of e-commerce has generated a concurrent surge of Internet crime into a multi-billion-a-year industry, as criminals follow the money, the countless potential online victims and the vulnerability of web applications to easy exploitation. 
(WHITE PAPER) READ ABSTRACT |

Bonobos Improves Web Site Performance to Gear Up for Cyber Monday by SOASTA, Inc

July 09, 2013 - (Free Research)
Trying to avoid another online retail season riddled with website performance issues, Bonobos CTO Michael Hart turned to SOASTA. Read this informative case study today to learn to learn about the weeks Bonobos spent testing SOASTA CloudTest On-Demand in order to simulate customers going through the entire purchase cycle. 
(WHITE PAPER) READ ABSTRACT |

Three simple steps to building a digital framework by ComputerWeekly.com

December 10, 2013 - (Free Research)
Mark Thompson, Digital and IT Director for TUI Travel Specialist & Activity, discusses IT transformation in this PowerPoint presentation. 
(PRESENTATION) READ ABSTRACT |

How to start, refine and improve your social media business strategy by ComputerWeekly.com

April 22, 2014 - (Free Research)
This extract from Adam Gray's  book, Brilliant Social Media will help your organisation get started with social media, then refine and improve your strategy to get real business results. 
(BOOK) READ ABSTRACT |

Special Report on Adobe by ComputerWeekly.com

February 24, 2014 - (Free Research)
This special 7-page report from Computer Weekly, updated for 2014, analyses the challenges facing Adobe, its financial performance, the services and products it offers, its place in the IT market and its future strategy. 
(IT BRIEFING) READ ABSTRACT |

Monetising the Mobile Content Plan by ComputerWeekly.com

March 22, 2013 - (Free Research)
This exclusive report for Computer Weekly readers by Juniper Research, offers a comprehensive briefing on the routes Mobile Network Operators (MNOs) taking to develop new business models. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Modelling the Insurance Enterprise by ComputerWeekly.com

February 01, 2013 - (Free Research)
This report from the Open Group is aimed at managers, architects, and designers that serve the insurance industry or have an interest in integrating the TOGAF and ArchiMate standards. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Air Transport Industry Insights 2014 by ComputerWeekly.com

May 01, 2014 - (Free Research)
This report from SITA looks at the impact of business intelligence on airlines and airports. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Advancing Your Digital Marketing Strategy with Webtrends Analytics by WebTrends (E-mail this company)

April 18, 2013 - (Free Research)
In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics. 
(WHITE PAPER) READ ABSTRACT |

What If Any Agent Could Take Any Call? by KANA (E-mail this company)

June 22, 2012 - (Free Research)
Good customer service involves leveraging policies, people, and technology to answer customer questions and solve problems with accuracy, speed, and consistency. Check out this paper for tips on how to relieve customer service pain points and get your agents able to answer calls with ease, and keep customers coming back time and time again. 
(WHITE PAPER) READ ABSTRACT |

Stay or Switch? How Switching Your Value-Added Network (VAN) can Payoff Beyond Just Price by Liaison Technology (E-mail this company)

May 23, 2012 - (Free Research)
This white paper discusses key capabilities needed in a value-added network (VAN) and what to look for in selecting your next VAN provider. 
(WHITE PAPER) READ ABSTRACT |

An Introduction to Quantum Lifecycle Management by ComputerWeekly.com

November 05, 2012 - (Free Research)
This report from The Open Group introduces QLM, explains why it is necessary and how its development and acceptance will be assured. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Oracle Database 11g Application Development by Oracle Corporation

June 2007 - (Free Research)
Application development organizations have a wide variety of programming languages and technologies to choose from. In this white paper learn how Oracle Database 11g delivers a highly productive and powerful set of application development tools. 
(WHITE PAPER) READ ABSTRACT |

Accenture Technology Vision 2014 by ComputerWeekly.com

January 2014 - (Free Research)
The Accenture Technology Vision 2014 identifies six technology trends that are enabling enterprises to push the boundaries of innovation. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Fair exchange protocols with anonymity and non-repudiation for payments by ComputerWeekly.com

May 2013 - (Free Research)
This article in our Royal Holloway Information Security series looks in detail at two key principles necessary for secure payments: fair exchange and non-repudiation. 
(ESSENTIAL GUIDE) READ ABSTRACT |

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