This week’s Computer Weekly, we talk exclusively to Tesco CIO Mike McNamara about why the UK's biggest retailer is spending £150m on its online business. And, with the London 2012 Olympics only weeks away; we look at how IT testing is progressing. 

In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives. 

Social Media is rapidly emerging as the next big frontier for customer engagement and interactions. This is projected to grow exponentially over the next 5-6 years as the usage and number of active users of Social Media sites and forums continues to grow. 

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

By exploiting the disruptive forces and trends discussed in this resource, you will be able to transform the customer experience, improve the customer’s sentiment about your organization, and turn customers into advocates. 

The demand for greater ecommerce capabilities is growing leading CIOs and IT professionals concerned with choosing the perfect vendor. Through this in-depth vendor analysis by Gartner, uncover the top 6 questions you should ask and the strengths and weaknesses of the top 20 e-commerce vendors. 

Download this white paper to learn about the market-leading e-Commerce solution and how improved performance can lead to increased conversion rates and higher revenue. 

European consumers' growing use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, this research report from Accenture reveals. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 

This informative webcast discusses how to harness the power of social media and provides a demonstration of Alfresco's enterprise content management tool. 

CIOs are more confident of securing technology budget increases than at any time in the last five years, according to the CIO Technology Survey 2012. 

In this week’s Computer Weekly, we look at the IT challenges facing retailers, as consumers turn increasingly to web and mobile shopping channels. Oracle president Mark Hurd talks about how the supplier intends to simplify IT infrastructures. And new government CIO Andy Nelson discusses how he plans to transform Whitehall IT. Read the issue now.