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April 20, 2009 - (Free Research)
Visual representations are a fundamental component of human learning and understanding. To study the impact of data visualization, we must first look to the past and see how our ways of shaping and representing data have changed over time. This paper traces the history of visual representation, from cave drawings to the computer revolution. 
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Brand Management - Leveraging the Power of Integrated Marketing by SAP AG

February 01, 2008 - (Free Research)
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. 
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Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds by SAP AG

September 17, 2008 - (Free Research)
As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this. 
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How to Market and Sell Services with Webinars by Citrix Online

November 10, 2009 - (Free Research)
This webcast reveals strategies to create a winning webinar program. It offers proven tactics to get more leads and sales from your marketing budget. 
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Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars by Citrix Online

November 18, 2009 - (Free Research)
This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy. 
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The Responsive Supply Chain: Managing Market Events in the Consumer Goods Industry by SAP AG

September 18, 2008 - (Free Research)
This report focuses on the market events that impact demand. It explains the six market event categories that cannot be controlled but can be effectively managed if the right processes and technologies are in place. 
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Data Quality: A Survival Guide For Marketing by SAP AG

June 02, 2009 - (Free Research)
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Responding Quickly to Changing Markets: Anticipate, Adapt, Excel by SAP AG

January 23, 2009 - (Free Research)
This paper examines how to tap into the potential of your nimbler organization by instituting efficient operations. Learn how to predict and respond quickly to changing market trends and customer demands. 
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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2 by SAP AG

August 01, 2007 - (Free Research)
Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands. 
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Collateral Damage: What the Crisis in the Credit Markets Means for Everyone Else by SAP AG

October 01, 2008 - (Free Research)
Given the dramatic events in the capital markets, everyone is wondering what will happen next - and what the implications are for the wider economy. This paper will discuss challenges facing companies and how to respond. 
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