This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Retail consumers can now research purchases online and access customer support via social networking sites, and disgruntled consumers can now shop around on the Web and on mobile devices. Read this white paper to learn more about the drastically changing world of retail. 

In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

A new study, Define What's Valued Online, confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Learn about basic changes you can make to improve your online content. 

By turning to a virtual-ready infrastructure, IT has the opportunity to create a next-generation architecture that fundamentally changes the way data centers work for the future. In doing so, IT has the opportunity to transform its own value to the organization by making the infrastructure more flexible and ready to move at the speed of business. 

In this week’s Computer Weekly, we look at the IT challenges facing retailers, as consumers turn increasingly to web and mobile shopping channels. Oracle president Mark Hurd talks about how the supplier intends to simplify IT infrastructures. And new government CIO Andy Nelson discusses how he plans to transform Whitehall IT. Read the issue now. 

This week’s Computer Weekly kicks off our Buyer's Guide to data security by looking at the changing role of the IT security chief. We also examine why flexible working is proving so slow to roll out and we talk to the UK's air traffic control operator about its ambitious desktop virtualisation project. 

This paper from the Open Group reveals how banks can benefit from combining complementary industry frameworks on enterprise architecture. 

This chapter discusses the process of evaluating and purchasing backup products. Also discussed are the issues to be aware of during this process, such as recovery deadlines, scalability, security, and more. 

In this white paper, we will look at some of the key changes that will be revealed with the new version of Exchange and how these changes will impact the messaging environment. 

The expectations, working methods and tools used by employees in all organisations have changed as a result of advances in communications technologies.