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Featured Sponsors
Slash Document Archive Storage Costs up to 90% and Enhance ePresentment Performance by Xenos Group Inc.
February 01, 2009 - (Free Research)
This White Paper is intended for Enterprise Architects, Senior Line of Business Managers, and Managers of Marketing, CRM, High Volume Output and Archiving. The challenges of handling the costs and achieving the customer retention benefits related to archiving and online ePresentment of High Volume Transactional Output are identified...
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The One-to-One Future: Are We There Yet? by Infor CRM
December 05, 2008 - (Free Research)
The need for one-to-one marketing has never been more urgent. This white paper shows how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future.
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Three Key Steps to B2B Marketing Optimization by Marketo
April 28, 2010 - (Free Research)
In B2B marketing, small changes can mean big differences to the success of marketing programs. But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
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eBook: Building a Business Case for Social CRM and Customer Communities by Sirius Computer Solutions
June 16, 2010 - (Free Research)
Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully.
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Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation
July 2006 - (Free Research)
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
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Scribe - Equinox Fitness Case Study by Scribe Software Corporation
March 2008 - (Free Research)
Active and prospective members have diverse needs and interests, and Equinox uses two primary applications to adress them.
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Social Intelligence Approaches to Support Four Core Customer Scenarios by Hewlett-Packard Limited
June 2012 - (Free Research)
This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence.
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E-Book: Leveraging Web 2.0 and Social Media in CRM Programs by SAP America, Inc.
October 2010 - (Free Research)
You’ve heard the buzz about Web 2.0 and social CRM, but where to start? In this eBook, find out more about Web 2.0 and social media in the context of CRM. Learn more about using Web 2.0 to build customer loyalty and get expert insight into the role that social CRM may play in the future.
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Tommy Bahama Improves Messaging with Infor Epiphany by Infor
December 2012 - (Free Research)
This brief case study illustrates how Tommy Bahama, a men's and women's lifestyle retailer, developed a better understanding of customers, improved cultivation of their customer data, and implemented more customer-focused outreach thanks to a CRM interaction management system.
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DaimlerChrysler: A Case Study in Enterprise Data Quality by Pitney Bowes Group 1 Software
May 2008 - (Free Research)
Group 1 Software presents a case study in enterprise data quality success featuring the DaimlerChrysler Corporation, a leader in the automotive manufacturing industry.
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Transform the Customer Experience with Pega CRM by Pegasystems
May 2011 - (Free Research)
For years, companies have tried to serve customers in a way that would lead to brand loyalty. While traditional CRM systems have failed to deliver, a new approach might be just what companies need.
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Shred-It Goes Mobile with CRM-Service by Kony
May 2013 - (Free Research)
Shred-It, a leading information security company providing document destruction services, was looking to initiate a mobile strategy to improve the efficiency of their customer service reps (CSRs). Read this short case study to learn how mobilizing their CRM service processes allows Shred-It to provide standardized, consistent delivery of service.
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SM Marketing case study by SAS Institute Inc.
March 2013 - (Free Research)
This case study details how one organization, by implementing the right high-performance analytics and data visualization platform, was able to gain deep insight into customer data – allowing them to boost merchandizing, improve store operations, promote customer loyalty, and more.
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Using Case Management to Empower Employees and transform Customer Service by Kofax, Inc.
February 2013 - (Free Research)
Businesses struggling to improve their customer service are failing to recognise the role and consider the needs of their own employees. This paper shows how successful customer service organisations have transformed customer service by empowering their employees with dynamic case management applications.
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Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers by SAP America, Inc.
July 2011 - (Free Research)
Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience.
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E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM
August 2010 - (Free Research)
Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well.
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Staples Case Study by IBM
September 2011 - (Free Research)
Staples set the bar for the office superstore when it first opened its doors in 1986. It now has the second-largest Internet retail revenue in the world with $10.2 billion in 2010 sales, 43% of the company's total revenue. This paper details how Staples delivered a much more personalized shopping experience to its online customers.
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Taking Control with Marketing Optimization by WebTrends
(E-mail this company)
April 2013 - (Free Research)
Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
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Business 2020: Engaging with the Technology Enabled Customer by Oracle Corporation UK Ltd
March 2013 - (Free Research)
As more and more people share things about themselves via the internet, the more opportunity companies have to glean important data about their customers. Check out this e-zine to learn how your business can successfully harness the power of social media and technology to improve customer experience management (CEM).
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