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Increasing Marketing Campaign Profitability with Predictive Analytics by IBM February 20, 2011 - (Free Research) This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.  (WHITE PAPER) READ ABSTRACT |

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.  (WEBCAST) READ ABSTRACT |

Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing by Infor CRM January 2012 - (Free Research) This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns.  (VIDEO) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.  (ANALYST REPORT) READ ABSTRACT |

Socialbomb Works with Riverbed in the Cloud to Keep TV Fan Base Engaged Online by Riverbed Technology, Inc. November 2011 - (Free Research) This case study examines how one company chose Riverbed® Stingray™ Traffic Manager to ensure that its advanced social network projects remained online, and that they provided detailed reporting during traffic spikes.   (CASE STUDY) READ ABSTRACT |

Marketing Analytics by Oracle Corporation July 2008 - (Free Research) Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness. Read this data sheet to learn more.  (DATA SHEET) READ ABSTRACT |

Customer Data Management- Breaking down data silos for improved business outcomes by Equifax December 2011 - (Free Research) This paper reviews the current problems with data silos and how customer data management services can help companies create a consolidated view of their customers and ultimately increase their revenues.  (WHITE PAPER) READ ABSTRACT |

SQL Server 2000 Security Best Practices by Global Knowledge Network, Inc. November 2004 - (Free Research) The security of SQL Server database servers has become a top priority for database administrators. This article examines best practices that can be employed to secure Microsoft SQL Server 2000 databases. It provides an overview of the security model in SQL Server 2000 and discusses best practices you can employ to secure yours.  (WHITE PAPER) READ ABSTRACT |

Managing the customer experience across channels -- a manager's guide by Oracle Corporation May 2011 - (Free Research) This eBook explores optimizing and analyzing data collected from each channel and how to apply the findings to a customer experience management (CEM) strategy.  (WHITE PAPER) READ ABSTRACT |

Customer Experience Exchange E-Zine Issue 2 by SearchCRM January 2012 - (Free Research) This second issue of Customer Experience Exchange highlights the contact center. Often an overlooked facet of customer relationship management (CRM), the contact center is usually the first way a customer reaches out to a company and thus should always be considered in CRM strategies.  (EZINE) READ ABSTRACT |

Business Analytics Clients Build a Smarter Planet by IBM November 2011 - (Free Research) This brief video shoes how predictive analytics benefits Arvato Services, Yamaha Motor Europe, Banco Itau Argentina, Avis Europe and other organizations. For example, Avis Europe uses IBM predictive analytics to drive highly personalized e-mail campaigns based on detailed customer profiles.  (VIDEO)

BI Trends and Strategies E-Zine Issue 1 by SearchBusinessAnalytics January 2012 - (Free Research) The inaugural issue of BI Trends & Strategies offers sound advice to help you in ensuring your organization is on track to keep up with the rapidly changing landscape of BI and analytics. In this issue, readers will learn about a big data definition and the impact it will have on BI and data warehousing, agile development methodology and more.  (EZINE) READ ABSTRACT |

IT matters again by ComputerWeekly.com December 2011 - (Free Research) This report from Deloitte argues businesses are again investing in IT to provide the differentiation and innovation critical from their competitors despite the downturn.  (IT BRIEFING) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company) February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.  (ANALYST REPORT) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company) January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!  (WEBCAST) READ ABSTRACT |

STA Travel’s Website Performance Flys with Riverbed by Riverbed Technology, Inc. November 2011 - (Free Research) The company turned to the Riverbed® Stingray™ Traffic Manager for support. This cost-effective solution deployed quickly, improved the website’s performance and uptime, and provided a superior online experience for its customers.  (CASE STUDY) READ ABSTRACT |

Next-Generation Analytics: Simpler, Faster, Smarter featuring Forrester Research by Sybase, Inc. December 2011 - (Free Research) Watch this webcast and join James Kobielus of Forrester Research, Sybase and Fuzzy Logix to learn how to put the power of complex, advanced analytics into the hands of non-technical knowledge workers and clients. You will learn why companies are turning to in-database analytics to gain faster insight into data.  (WEBCAST) READ ABSTRACT |

Turbocharge Analytics with Big Data and Data Virtualization by Composite Software June 2011 - (Free Research) As the fastest growing segment in the business intelligence software industry, analytics are red hot. This white paper introduces the big data analytics opportunity, big data integration challenges, and the data virtualization solutions that can address these challenges.  (WHITE PAPER) READ ABSTRACT |

Evolving Your Mobile Marketing Presence: Strategies for Succeeding at Mobile As Both a Device and a Channel by Ektron, Inc. December 2011 - (Free Research) Read this Forrester Research Inc. white paper to learn the latest on interactive marketing and how to implement these practices into your mobile marketing stratgieries.  (WHITE PAPER) READ ABSTRACT |

The global state of the PMO: The IT perspective by ComputerWeekly.com May 2011 - (Free Research) This benchmarking study from ESI International identifies the trends impacting the project management function in IT industry in three areas: PMO maturity, measuring and reporting on PMO effectiveness, as well as training involvement.  (IT BRIEFING) READ ABSTRACT |

IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF by Oracle Corporation December 2010 - (Free Research) This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions.  (CASE STUDY) READ ABSTRACT |

Web Lead Evaluation and Scoring Study by KnowledgeStorm, Inc (E-mail this company) April 2006 - (Free Research) KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead.  (WHITE PAPER) READ ABSTRACT |

Learn More About KnowledgeStorm by KnowledgeStorm, Inc (E-mail this company) June 2007 - (Free Research) KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads.  (WHITE PAPER) READ ABSTRACT |

Enabling Dynamic Virtual Client Computing with Intel® vPro™ Technology by Dell, Inc. and Intel December 2008 - (Free Research) In this paper we discuss an emerging direction for Intel® vPro™ technology called Dynamic Virtual Client (DVC) computing. This article examines emerging computing usages and identifies key gaps and challenges associated with realizing client virtualization.  (JOURNAL ARTICLE) READ ABSTRACT |

Desktop Total Cost of Ownership: 2011 Update - Gartner Research by VMware, Inc. August 2011 - (Free Research) Declining hardware and software costs have an impact on total cost of ownership (TCO), but how desktop PCs are managed remains the most critical factor in reducing TCO.   This Gartner article illustrates how a higher management level for desktops can achieve lower TCO and improved user productivity.  (WHITE PAPER) READ ABSTRACT |

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