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Dynamic Content Strategy Guide: Five Essential Email Campaigns by Listrak. January 2008 - (Free Research) Dynamic content allows you to get to know your customers and subscribers on an intimate level, strengthening your relationships and increasing brand loyalty.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages by Bronto Software October 2008 - (Free Research) Having the ability to take your email marketing/web analytics integration beyond traffic analysis builds true relationship email marketing. A successful strategy is to use web analytics for gauging the effectiveness of email marketing initiatives and determining optimization tactics.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Web 2.0 Email Marketing: 5 Steps to Unrivaled Results by Silverpop Systems Inc. August 2008 - (Free Research) This whitepaper explores the Internet phenomenon known as “Web 2.0” that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Case Study: Leading Gaming and Entertainment Company Increases Customer Loyalty with Equifax Database Solutions by Equifax. March 2008 - (Free Research) Read this white paper to explore a case study detailing how to increase customer loyalty and drive repeat visits to vendor locations. Explore a database that offers a single customer view, facilitating convenient, relevant offers to consumers.  (CASE STUDY) READ ABSTRACT | GO TO CASE STUDY

Dynamic Content in Action: DiscountBeautyCenter.com Case Study by Listrak. January 2008 - (Free Research) Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.  (WEBCAST) READ ABSTRACT | GO TO WEBCAST

Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers by Silverpop Systems Inc. August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

8 Seconds to Capture Attention: Silverpop’s Landing Page Report by Silverpop Systems Inc. August 2008 - (Free Research) It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc. August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Seven Email Marketing Refreshes by Bronto Software October 2008 - (Free Research) This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc January 2008 - (Free Research) Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Essential Email Marketing Deliverability Guide by Listrak. January 2008 - (Free Research) In this white, learn ways to ensure e-mails in your marketing campaign bypass internet filters and escape junk mail folders. The experts at Listrak have the details for you.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc. August 2008 - (Free Research) To make an email program succeed and thrive, marketers need to constantly evolve their email programs to improve relevancy.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Proofpoint MLX Whitepaper by Proofpoint, Inc. August 2008 - (Free Research) This white paper explains the key concepts, technologies and benefits associated with Proofpoint MLX technology, which provides the most effective spam protection today.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Regulations Shift Focus on Outbound Email Security by Proofpoint, Inc. July 2008 - (Free Research) Outbound email and other electronic communications pose a significant risk for data loss or leakage. This white paper will examine the new email security and compliance challenges and ways to address them.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

A Modern Approach to On-Demand Email and Data Security by Proofpoint, Inc. April 2008 - (Free Research) Email and data security solutions are available in different deployment configurations, from hardware and virtual appliances to software. Another option, “on-demand” or “software as a service” (SaaS), is rapidly gaining traction as...  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Email management suite by Iron Mountain Digital August 2008 - (Free Research) Email management solutions are designed to simplify your email management complexities. In this brief Videocast, legendary British comic, John Cleese, explains why you should want a total email management suite.  (VIDEOCAST) READ ABSTRACT | GO TO VIDEOCAST

TransPromo Opportunities in a Digital World: Electronic Adaptations in an Era of Mobile Communications and Distracted Customers by Pitney Bowes Group 1 Software September 2008 - (Free Research) This whitepaper traces the evolution of E-Transpromo, demonstrating the increasingly important role across new media. It explores self-service web portals, online banking and bill consolidators, cell phone bill pay, and secure transaction email.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

The On-demand Document Management Advantage: Five Tests to See If Software-as-a-Service Is Right for Your Application by SpringCM April 2008 - (Free Research) This white paper has five tests to see if Software-as-a-Service is right for your application. It will also discuss how Document Management enables an organization to effectively and efficiently control and leverage its content.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Millions of emails by Iron Mountain Digital August 2008 - (Free Research) None of us have the capability to sift through the millions of emails that come into our organization and pick out the important information. Learn about solutions that can help in this brief Videocast featuring legendary British comic, John Cleese.  (VIDEOCAST) READ ABSTRACT | GO TO VIDEOCAST

How Not to Be a Spammer - The Truth about E-Mail Marketing by Cisco Systems, Inc February 2008 - (Free Research) E-mail can also be tagged as spam when it is sent to spam traps (unused addresses that ISPs maintain just for this purpose).  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Secure Email and Workflow Automation: The Five Critical Questions Financial Institutions Must Ask by CertifiedMail.com. October 2008 - (Free Research) With so many business activities going online to take advantage of the benifits of the internet, companies spend billions on security measures. But when canvassing a majority of companies' security programs, one area continues to come up short - email.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

IT Briefing: Unified Communications Is Inevitable Are You in the Lead or Dragging Your Feet Simplify IT & Here's How: by Dell, Inc June 2008 - (Free Research) This is the first white paper of a series that will assist you in developing your roadmap for implementation of UC and put you on the path to success.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Email Management in Today's Regulatory Environment - Reasons and ROI Benefits by Kroll OnTrack August 2008 - (Free Research) Email has become the lifeblood of business, more than any other means of communication and any business tool, companies rely on electronic messages for running virtually every aspect of their enterprises.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Engaging Your Subscribers Using Interactive Media in Email by Bronto Software October 2008 - (Free Research) Learn how using a web 2.0, or interactive strategy, in email marketing will keep your prospects and customers engaged.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

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