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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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Winning in Today's Environment: Six Imperatives for the Chief Sales Officer by Oracle Corporation

October 01, 2009 - (Free Research)
Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization. 
(WHITE PAPER) READ ABSTRACT |

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc

August 2008 - (Free Research)
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program. 
(WHITE PAPER) READ ABSTRACT |

From Social Media to Social CRM: Reinventing the Customer Relationship by IBM

March 2014 - (Free Research)
Access the following white paper to uncover the steps to building a social CRM strategy—who needs to be part of the strategy, how to evaluate the customer relationship control, and more. 
(WHITE PAPER) READ ABSTRACT |

The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics by SAS

May 2010 - (Free Research)
Read this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals. 
(ANALYST REPORT) READ ABSTRACT |

E-Book: Leveraging Web 2.0 and Social Media in CRM Programs by SAP America, Inc.

October 2010 - (Free Research)
You’ve heard the buzz about Web 2.0 and social CRM, but where to start? In this eBook, find out more about Web 2.0 and social media in the context of CRM. Learn more about using Web 2.0 to build customer loyalty and get expert insight into the role that social CRM may play in the future. 
(EBOOK) READ ABSTRACT |

Circumstances and Customers Have Changed: Has Your Loyalty Program Kept Pace? by Oracle Corporation

October 2009 - (Free Research)
This white paper highlights some of the issues that reduce or increase the effectiveness of customer loyalty programs and suggests a solution that offers tips for building a more loyal customer base. 
(WHITE PAPER) READ ABSTRACT |

Managing Your Data Assets by Pitney Bowes Business Insight

July 2009 - (Free Research)
Information management is integral to successfully maintaining a competitive advantage. The value of all your data can increase or decrease over time depending on how you manage it. Read on to learn how to gain the insights into information management you need to succeed and gain that competitive edge that is now more important than ever. 
(WHITE PAPER) READ ABSTRACT |

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member by AT&T Corp

November 2011 - (Free Research)
This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world. 
(WHITE PAPER) READ ABSTRACT |

FCR Done Right! by Enkata Technologies

April 2012 - (Free Research)
Access this white paper to learn how to build an operational FCR program without sacrificing your budget. 
(WHITE PAPER) READ ABSTRACT |

Enhancing the Customer Experience with Loyalty Management by SAP America, Inc.

April 2009 - (Free Research)
By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business. 
(WHITE PAPER) READ ABSTRACT |

Leveraging Workforce Management to Deliver Exceptional Customer Experience by Infor WFM Workbrain

August 2011 - (Free Research)
Read this white paper for a more in-depth look at workforce management tools and how they can work in concert with retail initiatives to deliver on customer expectations. 
(WHITE PAPER) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.

January 2007 - (Free Research)
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. 
(WHITE PAPER) READ ABSTRACT |

Information is King: Business Analytics in the Age of the Downturn and the (Re)Emergence of the Customer by SAS

April 2010 - (Free Research)
BusinessWeek Research Services (BWRS) launched a research program in April 2009 to determine the attitudes and opinions of C-level executives with regard to the use and value of business analytics. This paper reviews a portion of the research and provides analysis and insights on the topic of business analytics. 
(WHITE PAPER) READ ABSTRACT |

Full Spectrum Customer Data Integration (CDI) Solutions by Pitney Bowes Business Insight

March 2009 - (Free Research)
Accurate customer information is essential to business success. It provides customer insight, informs decisions and drives strategy. Managed effectively, this information allows organizations to improve customer retention and increase the value of individual customers. This white paper covers the necessity of a customer data integration program. 
(WHITE PAPER) READ ABSTRACT |

eBook: Building a Business Case for Social CRM and Customer Communities by Sirius Computer Solutions

June 2010 - (Free Research)
Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully. 
(EBOOK) READ ABSTRACT |

Social Media-based Customer Loyalty Programs by Infor CRM

February 2012 - (Free Research)
This e-guide from our editorial team will teach you how to efficiently deliver additional value to customers via social media as well as tips for finding balance when connecting with customers, and expert engagement tips from social media consultant Erik Qualman. 
(EGUIDE) READ ABSTRACT |

Five Best Practices For Unified Communications by AT&T Corp

October 2010 - (Free Research)
To meet today’s increasing demands, businesses need to communicate and collaborate more efficiently. Communication needs to be timely and effective, reaching people where and when they want to be reached, at the office, at home or on the go.  Read this white paper to learn the five best practices for unified communications. 
(WHITE PAPER)

The Top 9 Ways to Improve Customer Loyalty and Engagement by Allegiance

January 2008 - (Free Research)
Customer loyalty is a critical way to retain more of your customers and grow your business faster. Explore these nine principles to foster a culture of greater loyalty and engagement and you will see immediate profits. 
(WHITE PAPER) READ ABSTRACT |

The State of Customer Analytics: Taking a Proactive Approach to Loyalty and Retention by IBM

December 2012 - (Free Research)
In today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative.  Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program. 
(WHITE PAPER) READ ABSTRACT |

Optimizing Customer Retention Programs by Portrait Software

December 2008 - (Free Research)
Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI. 
(WHITE PAPER)

SAP Paybacks and Chargebacks by Vistex by SAP America, Inc.

July 2008 - (Free Research)
Learn how you can strengthen your ability to compete and grow profitably in today's consumer products industry by managing trade spending, providing a key service to channel partners and strengthening your ability to compete and grow profitably. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Taking Mobile CRM Beyond the Sales Force by Sybase, an SAP company

September 2010 - (Free Research)
Mobility was going to be "the next big thing" in CRM but didn’t pan out, with "road warriors" frustrated with user interfaces meant for a PC. But the success of smart phones has changed the game. This e-book helps enterprises understand the marketplace for devices, applications and managing it all in order to create a mobile CRM program. 
(EBOOK) READ ABSTRACT |

Tread carefully with social media-based customer loyalty programs by Infor CRM

February 2012 - (Free Research)
Read this tip guide now to learn expert tips for interacting with your customers through Web 2.0. 
(EGUIDE) READ ABSTRACT |

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(PODCAST) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

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