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The top 10 secrets to using data mining to succeed at CRM: Discover proven strategies and best practices by IBM

April 16, 2012 - (Free Research)
This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan. 
(WHITE PAPER) READ ABSTRACT |

Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing by Infor CRM

January 20, 2012 - (Free Research)
This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns. 
(VIDEO) READ ABSTRACT |

Case Study: Inland Custom Publishing Group by Pitney Bowes Business Insight

March 09, 2009 - (Free Research)
With the help of Pitney Bowes MapInfo's mapping capabilities, Inland Custom Publishing was able to expand their portfolio with a new magazine targeting a local high income audience with local and regional content. Read this case study and learn how the publishers can now provide a balance of stories covering topics like local dining and the arts. 
(CASE STUDY) READ ABSTRACT |

Nine Real-World Results from Testing and Targeting by WebTrends (E-mail this company)

April 12, 2013 - (Free Research)
In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors. 
(WHITE PAPER) READ ABSTRACT |

IT in the UK SMB (Small and Medium sized Business) Sector by ComputerWeekly.com

January 04, 2012 - (Free Research)
This report from Knowledge Peers and Pierre Audoin Consultants (PAC), reveals what leaders of Small and Medium-Sized Businesses (SMBs) think of IT – its strategic value, its potential, and the changing way in which it is being used in their organisations. 
(IT BRIEFING) READ ABSTRACT |

Hosted CRM Buyer's Guide by Inside CRM

December 2007 - (Free Research)
In the market for a CRM? This white paper outlines the general benefits and drawbacks of hosted vs. on-premise CRMs and lists the basic features to look for in your hosted solution. With an up-to-date overview of the CRM market... 
(WHITE PAPER) READ ABSTRACT |

Maximize the Value of On-Demand CRM with On-Demand Reporting by Business Objects

August 2007 - (Free Research)
Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. 
(WHITE PAPER) READ ABSTRACT |

MOBILE OPTIMIZATION: How Testing on Smartphones and Tablets Lifts Conversion by WebTrends (E-mail this company)

April 2013 - (Free Research)
In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more. 
(WHITE PAPER) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company)

June 2007 - (Free Research)
If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 
(ANALYST REPORT) READ ABSTRACT |

Microsoft Dynamics CRM For Government by ComputerWeekly.com

October 2013 - (Free Research)
Analyst group, Nucleus research assesses the business benefits achieved by government organisations deploying Microsoft Dynamics CRM. 
(ANALYST REPORT) READ ABSTRACT |

The ROI of Social CRM by ComputerWeekly.com

August 2012 - (Free Research)
This analyst report from Nucleus Research shows that businesses can achieve a significant return on investment by adding social media to their CRM deployments 
(ANALYST REPORT) READ ABSTRACT |

Drive Lifetime Customer Loyalty with Infor CRM Epiphany Interaction Advisor by Infor CRM

January 2012 - (Free Research)
Watch this video demo to learn about Infor CRM Epiphany Interaction Advisor, an all-in-one customer interaction system that provides you with valuable customer insight for enhanced interactions and increased customer loyalty. 
(VIDEO) READ ABSTRACT |

Optimizing Customer Retention Programs by Portrait Software

December 2008 - (Free Research)
Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI. 
(WHITE PAPER)

Ensuring Success with On-site Testing and Targeting by WebTrends (E-mail this company)

April 2013 - (Free Research)
Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes. 
(WHITE PAPER) READ ABSTRACT |

Optim Data Growth Solution for Oracle E-Business Suite by IBM

Align continuous control of your E-Business Suite data with business objectives. Optim's proven archiving capabilities enable you to set desired service levels for each category of E-Business Suite data - for example, current data, reporting data and historical data. You maintain universal access to information. 
(SOFTWARE PRODUCT)

The top 10 secrets to using data mining to succeed at CRM by IBM

May 2011 - (Free Research)
Discover proven strategies in data mining for cost-effective customer acquisition and retention. 
(WHITE PAPER) READ ABSTRACT |

Mobile Phones Emerge As Security Threat Targets by Trend Micro, Inc.

October 2010 - (Free Research)
Due to their portability and advanced computing features, mobile phones are becoming popular devices for Web surfing. Just like PCs, however, these gadgets are also susceptible to various security threats. Users must remain cautious when using their mobile phones to surf the Internet to keep their phones malware free. 
(WHITE PAPER) READ ABSTRACT |

Optim Data Growth Solution for Oracle's PeopleSoft Enterprise by IBM

IBM's Optim™Data Growth Solution for Oracle's PeopleSoft Enterprise provides proven archiving capabilities. Now you can align continuous control of your PeopleSoft data with business objectives to optimize performance, mitigate risks and control costs. 
(SOFTWARE PRODUCT)

Thinking Beyond Traditional BPM: Managing the Customer Lifecycle in an Information-Rich Environment by OpenText

April 2013 - (Free Research)
Today, monitoring the myriad content and processes that make up the complete customer relationship requires more than legacy enterprise applications can provide. This white paper discusses the shortcomings of traditional BPM, and how an emerging breed of packaged applications offers greater targeted functionality with a shorter deployment time. 
(WHITE PAPER) READ ABSTRACT |

New social business technology transforms marketing by Jive Software

July 2013 - (Free Research)
Check out this resource to discover a collaboration platform prupose-built for marketing teams that enables employees to get work done more effectively while enabling more effective communication with customers and partners. 
(WHITE PAPER) READ ABSTRACT |

Social Monitoring Tools Give GNC Marketing Muscle by IBM

March 2014 - (Free Research)
In this exclusive Solution Spotlight, discover how nutritional products retailer GNC successfully leveraged social channels  to grow their customer base and created "a net increase in the discussions about GNC,'' according to Chris James, director of social media at GNC. 
(EGUIDE) READ ABSTRACT |

Frost and Sullivan Best Practices Research: 2013 Global Workload Management Technology Innovation Award by Genesys

August 2013 - (Free Research)
Managing each customer service agent's workload has become a priority for customer-focused companies, as more customers and more channels of communication are common. In this resource, explore how successful workload management can help your service organization address the challenges of modern customer relationship management (CRM). 
(WHITE PAPER) READ ABSTRACT |

Building a Clear and Socially Connected Enterprise by SAP America, Inc.

December 2010 - (Free Research)
Read this white paper to learn how financial services firms can leverage social channels to better understand changing customer needs and interaction styles, develop products and services that address those changes, and create marketing campaigns that target these customers. 
(WHITE PAPER) READ ABSTRACT |

Managers Know More with Oracle Sales Cloud by Oracle Corporation

July 2012 - (Free Research)
Oracle Sales Cloud is Smarter SFA that helps Managers know more. Hit your target with no surprises. Act on opportunities and threats faster. Manage more effectively anywhere, using any device. 
(VIDEO) READ ABSTRACT |

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans by WebTrends (E-mail this company)

April 2013 - (Free Research)
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. 
(WHITE PAPER) READ ABSTRACT |

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