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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc..
WebFOCUS is a comprehensive and fully integrated enterprise business intelligence platform. It sets the standard for enterprise business intelligence by scaling to support more...
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The Path to Enterprise Desktops: From Personal Computer to Personalized Computing by AMD and VMware, Inc..
This IDC white paper considers the concept of desktop virtualization, specifically as made available by VMware's VDI and ACE. The document also considers the benefits more...
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UPMC Health Plan Optimizes Customer Conversations to Ensure Service Excellence by Genesys

September 16, 2013 - (Free Research)
Consult this case study today to learn how UPMC Health Plan developed an innovative customer service strategy that provided consistent, personal customer experiences, enabled constant service improvements, and more. 
(CASE STUDY) READ ABSTRACT |

The Who, What, Where, When and How of Real-time Personalization by IBM

December 31, 2013 - (Free Research)
Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions. 
(WHITE PAPER) READ ABSTRACT |

Personalization Driving E-Commerce by Limelight Networks, Inc.

January 28, 2013 - (Free Research)
Gartner analysts predict that mobile apps and Web 2.0 will be a deciding factor in 50% of your sales by 2015. In order to keep pace, your e-commerce processes need to evolve to include CRM technologies. Read on to learn what 6 factors are essential for an effective e-commerce/CRM merger. 
(EGUIDE) READ ABSTRACT |

Analyst Research IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative by IBM

March 31, 2011 - (Free Research)
In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C). 
(ANALYST BRIEF) READ ABSTRACT |

CW Buyer's Guide: Customer Relations (CRM) by ComputerWeekly.com

October 05, 2011 - (Free Research)
This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Personalized Marketing and Web Analytics by IBM

February 28, 2013 - (Free Research)
In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline. 
(WHITE PAPER) READ ABSTRACT |

Geoffrey Moore on Application Transformation –Part 2 by Hewlett-Packard Company

July 05, 2012 - (Free Research)
Watch this video featuring renowned author and venture capitalist Geoffrey Moore as he discusses the future of enterprise IT and specifically how your application strategy can take full advantage of the latest tools and technology from mobile, the cloud, social media and more. 
(WEBCAST) READ ABSTRACT |

Gartner: What CIOs should know about cloud‑based customer service by ComputerWeekly.com

November 25, 2013 - (Free Research)
IT leaders and managers of customer support need to understand the limits of cloud-based CRM customer service and support software solutions, writes Michael Maoz, vice-president and distinguished analyst at Gartner. 
(ANALYST BRIEF) READ ABSTRACT |

Gartner: Context-aware computing by ComputerWeekly.com

June 01, 2012 - (Free Research)
Gartner analysts, William Clark, David W Cearley and Avivah Litan, explain how business can exploit context-aware computing and social media. 
(ANALYST BRIEF) READ ABSTRACT |

Forging a CEM Strategy by SearchCRM

August 28, 2013 - (Free Research)
Shoppers are looking for more personalized, responsive, relevant experiences, and in order to provide that, your business needs an effective customer experience management (CEM) strategy. Learn how when you access this expert three-part e-guide and discover six top concepts that make up a successful CEM strategy. 
(EGUIDE) READ ABSTRACT |

Mass Personalization: How relevance engines are revolutionizing mass communications by xMatters, Inc.

September 08, 2010 - (Free Research)
Mass personalization eliminates the need to send the same message en masse at the same time. By reducing communication “noise,” mass personalization enables recipients to focus on what’s relevant to them at the moment that it matters. Read this paper to find out more. 
(WHITE PAPER) READ ABSTRACT |

Five Ways to Differentiate Your Customer Service Offering Using the Cloud by Genesys

March 31, 2012 - (Free Research)
Implementing new technologies to enable multi-channel customer service isn't always easy, especially for mid-size organizations that are trying to balance costs with customer personalization. Access this white paper to learn why a cloud-based contact center could be the answer for better service at a lower cost. 
(WHITE PAPER) READ ABSTRACT |

Search Innovation: An Integrated Approach to Merchandising and Content Management by IBM

February 18, 2014 - (Free Research)
In this Analyst Insight, find out how leading organizations are influencing average order value, customer conversion, and customer satisfaction through an online personalization strategy. 
(EBOOK) READ ABSTRACT |

eBook: The Shortcut Guide to User Workspace Management - Chapter 2: Personalization Equals Content + Context by RES Software

November 03, 2010 - (Free Research)
That’s why personality - and the preservation of personality, no matter how our users might connect—is so incredibly important. Read Chapter 2 of this series to learn more about the importance of personalization. 
(EBOOK) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.

January 2007 - (Free Research)
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. 
(WHITE PAPER) READ ABSTRACT |

Service. Smarter. Redefining commerce in the age of the customer by IBM

May 2012 - (Free Research)
Access this white paper to discover how a better, smarter approach to commerce can eliminate the potential for unhappy customers and improve your reputation and brand. In today’s highly competitive marketplace, ensuring your customers are satisfied with your services is worth the extra effort. 
(WHITE PAPER) READ ABSTRACT |

Vestcom International: Personalization Drives Repeat Business by Exstream Software

April 2008 - (Free Research)
Vestcom International is a New Jersey-based firm that offers end-to-end personalized communication solutions. Vestcom used Exstream Software's Dialogue solution to design a sophisticated relationship management program that is fostering... 
(CASE STUDY) READ ABSTRACT |

Virtual Desktop Toolbox by Cisco Systems, Inc.

December 2011 - (Free Research)
Read this virtual desktop e-book, featuring experts Brian Madden and Gabe Knuth, to gain key insights on performance monitoring tools, WAN optimization, personalization software, and much more. 
(EBOOK)

vDesk on VDI by RingCube Technologies, Inc.

December 2009 - (Free Research)
This webinar will show you how, by combining RingCube's new vDesk solution with your VDI (virtual desktop infrastructure), you can achieve personalization, offline mobility and efficient storage. 
(WEBCAST) READ ABSTRACT |

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc.

January 2006 - (Free Research)
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships. 
(WHITE PAPER) READ ABSTRACT |

Interactive Marketing eBook: It’s all about the Journey by Unica Corporation - An IBM Company

May 2011 - (Free Research)
No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey. 
(EBOOK) READ ABSTRACT |

Consumer Web Portals: Platforms at Significant Security Risk by EMC Corporation

December 2013 - (Free Research)
This profile of business-to-consumer (B2C) security decision-makers in the financial services, healthcare, government, and online merchant sectors evaluates security around consumer portals based on market data and a custom study of the same audience. 
(WHITE PAPER) READ ABSTRACT |

LiveWire Mobile Brings Music to Your Ears with Insight from Business Objects by SAP America, Inc.

June 2008 - (Free Research)
Read this case study and see how Business Objects helped Livewire manage their royalty stream for end-user downloads, measuring performance and the end-user experience, and analyzing trends quickly and accurately. 
(CASE STUDY) READ ABSTRACT |

Consumer Web Portals: Platforms At Significant Security Risk by RSA, The Security Division of EMC

December 2013 - (Free Research)
These survey results show just how badly affected some organizations were due to weak authentication, authorization, and fraud detection strategies. Click through to learn why a strong security posture is a must. 
(WHITE PAPER) READ ABSTRACT |

E-Guide: Tips for Classifying Virtual Desktop Costs and How to Avoid User Mistakes by Dell, Inc. and Intel®

October 2010 - (Free Research)
This expert e-guide from SearchVirtualDesktop.com explains how to categorize virtual desktop migration and installation costs to justify your investment to management. Learn why enabling desktop personalization for users may have its limitations. 
(EGUIDE) READ ABSTRACT |

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