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Big Data Success Stories: Practical Approaches For Achieving Results by IBM

October 31, 2012 - (Free Research)
This comprehensive resource collects a number of big data success stories. Read on now to discover how organizations such as Barnes & Noble, Harvard Medical School, and macys.com realized the full potential of big data and drove profitability and growth. 
(CASE STUDY) READ ABSTRACT |

Harvard Business Review Article: Mastering the Management System by SAP America, Inc.

September 01, 2011 - (Free Research)
In this article, Kaplan, of Harvard Business School, and Norton, founder and director of the Palladium Group, explain how to effectively manage both strategy and operations by linking them tightly in a closed-loop management system, which comprises five stages. 
(WHITE PAPER) READ ABSTRACT |

Harvard Business Publishing Uses Open Source ECM to Transform into a Digital Media Enterprise by Rivet Logic Corporation

March 01, 2009 - (Free Research)
Rivet Logic and Harvard Business Publishing (HBP) implemented an enterprise content management (ECM) solution that unlocked content across all publishing divisions. This agile solution enabled HBP to broaden and accelerate its digital publishing activities by making content easily searchable and manageable for all business end-users. 
(CASE STUDY) READ ABSTRACT |

Expert tips and considerations for database appliances by Delphix

December 14, 2012 - (Free Research)
This e-guide from SearchCIO.com takes a look at one organization's quest to find the right database appliance that suited their needs. Read now for an in-depth analysis of current database appliance offerings, as well as relevant considerations for database security. 
(EGUIDE) READ ABSTRACT |

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division

October 05, 2009 - (Free Research)
This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Analytics, Decision Making & Teams That Do It Right by ComputerWeekly.com

October 05, 2012 - (Free Research)
Experts advise how to make the most of analytics in this report from SAS and the Harvard Business Review. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans by WebTrends (E-mail this company)

April 12, 2013 - (Free Research)
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. 
(WHITE PAPER) READ ABSTRACT |

MOBILE OPTIMIZATION: How Testing on Smartphones and Tablets Lifts Conversion by WebTrends (E-mail this company)

April 16, 2013 - (Free Research)
In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more. 
(WHITE PAPER) READ ABSTRACT |

7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management by LeadLife Solutions

July 10, 2013 - (Free Research)
Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle. 
(WHITE PAPER) READ ABSTRACT |

Give Microsoft Dynamics CRM Users What They Want: Their Data by Scribe Software Corporation

May 09, 2011 - (Free Research)
This brief paper discusses a data migration approach that has the sophisticated capabilities to transform and merge your source data into a format that is highly usable for uses of Microsoft CRM. Learn how to get the right information, in the right place, at the right time. 
(WHITE PAPER) READ ABSTRACT |

Visualizing Data by SAS

April 24, 2014 - (Free Research)
The following Harvard Business Review explores the current state of data visualization. Here from many leading authors on how to leverage data visualization in the business. Learn about the right times to use and not to use visualization, how to get started, how to decipher good returns, and more. 
(WHITE PAPER) READ ABSTRACT |

Convergence of Sales and Marketing by Neolane Inc.

October 2008 - (Free Research)
This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). 
(WHITE PAPER)

Optimizing the application testing of your Siebel CRM environment by HP and Infosys

August 2008 - (Free Research)
Infosys and HP invite you to join us for a webcast on September 10th at 3:00 EDT on the topic, Optimizing the application testing of your Siebel CRM environment with the "Siebel Business Process Testing (BPT) Accelerator," developed by Infosys and HP. 
(WEBCAST) READ ABSTRACT |

The Big Data Opportunity for HR and Finance by Workday

December 2013 - (Free Research)
Read the research report, The Big Data Opportunity for HR and Finance, from Harvard Business Review Analytic Services to discover how big data is changing the way business gets done. 
(WHITE PAPER) READ ABSTRACT |

HBR Insights Center Report: Visualizing Data by SAS

August 2013 - (Free Research)
This Harvard Business Review report highlights emerging thinking around today's most important business ideas. In this report, explore the power of using data visualization to drive business strategy. It discusses when (and when not) to use visualization, how to get started and how to get started. 
(WHITE PAPER) READ ABSTRACT |

CIO Perspective: BlackBerry Security by BlackBerry

October 2006 - (Free Research)
In this question and answer session, learn how Dr. John D. Halamka. MD, of the Harvard Medical School, depends on a BlackBerry Solution to keep his patient and student records secure. 
(WHITE PAPER) READ ABSTRACT |

Three Key Steps to B2B Marketing Optimization by Marketo

April 2010 - (Free Research)
In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion. 
(WHITE PAPER) READ ABSTRACT |

Staples Case Study by IBM

September 2011 - (Free Research)
Staples set the bar for the office superstore when it first opened its doors in 1986. It now has the second-largest Internet retail revenue in the world with $10.2 billion in 2010 sales, 43% of the company's total revenue. This paper details how Staples delivered a much more personalized shopping experience to its online customers. 
(CASE STUDY) READ ABSTRACT |

Go beyond the surface: User Experience Design At A Glance by Hewlett-Packard Company

June 2013 - (Free Research)
This brief resource explains how User Experience Design services can deliver strategic business value by enabling your organization to increase sales and conversions, improve customer retention, build brand trust, and more. 
(WHITE PAPER) READ ABSTRACT |

Online Testing for Site Optimization: 101 by WebTrends (E-mail this company)

April 2013 - (Free Research)
Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization. 
(WHITE PAPER) READ ABSTRACT |

Landing Page Optimization: Best Practices to Lift Conversion by WebTrends (E-mail this company)

January 2013 - (Free Research)
Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more. 
(WHITE PAPER) READ ABSTRACT |

7 Ways Video Can Fuel Customer Engagement, Conversion and Acquisition by Limelight Networks, Inc.

August 2013 - (Free Research)
Customer engagement, conversion and acquisition are important to the success of your company. Unfortunately, people don't always have the time to read everything you write. How can you remedy this? Learn how video can drive engagement to your business by reading this resource now. 
(WHITE PAPER) READ ABSTRACT |

Exchange Insider E-Zine Volume 1: The Importance of Lifecycle Planning for Email Archives by SearchExchange.com

April 2009 - (Free Research)
In this premier issue of Exchange Insider, you'll learn the importance of properly archiving email messages in your Exchange environment, learn how implementing SSL concepts is required for proper Exchange infrastructure management, and what the requirements are to securely migrate to Exchange Server 2007 from previous, legacy versions. 
(EZINE)

Presentation Transcript: Unifying ERP and CRM to Create a Responsive Enterprise by Infor

November 2012 - (Free Research)
In order to drive your business forward you need to close more sales. In order to close more sales you need exceptional CRM strategies. But legacy CRM technology alone provides a fragmented view of customers and ultimately hinders sales teams. Read this transcript to learn how a CRM/ERP integration can mitigate this challenge. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

HRG Assessment: Comparing IBM PureSystems and Cisco UCS by IBM

July 2012 - (Free Research)
Keeping pace with the demand for ne IT functionality can be next to impossible for many of today's IT organizations that lack the necessary time, budget, and skilled resources. Both IBM and Cisco offer integrated systems designed to alleviate these challenges, but the two products differ in important ways. Read this white paper to uncover them. 
(WHITE PAPER) READ ABSTRACT |

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