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Three Key Steps to B2B Marketing Optimization by Marketo April 28, 2010 - (Free Research) In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.  (WHITE PAPER) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company) September 08, 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (ANALYST REPORT) READ ABSTRACT |

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (ANALYST REPORT) READ ABSTRACT |

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (PODCAST) READ ABSTRACT |

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (PODCAST) READ ABSTRACT |

eGuide: Collaboration and case management: Trends, challenges and expert advice by IBM November 2011 - (Free Research) This e-guide takes a look at the use of collaboration and social networking strategies and tools  for case management, including a big picture introduction, expert advice for avoiding headaches, and findings from ebizQ.com's recent survey of business and IT professionals who are using case management in their own companies.  (EGUIDE) READ ABSTRACT |

Customer Experience for Sales: Oracle Sales Solutions by Oracle Corporation UK Ltd December 2012 - (Free Research) The customer experience is playing a bigger role in the consumer market as well as the B2B buying process. Sales professionals need to provide a consistent and personalized experience from the very first interaction – but legacy sales strategies are fragmented. Read on to learn how to optimize your sales methods for the age of the customer.  (WHITE PAPER)

Effective B2B Integration by ComputerWeekly.com September 2012 - (Free Research) Date Vile identifies 6 key factors to help businesses integrate their supply and demand chains more effectively.  (ANALYST REPORT) READ ABSTRACT |

Defining the 21st Century salesperson by SAP America, Inc. May 2012 - (Free Research) This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century.  (WHITE PAPER) READ ABSTRACT |

IDC Whitepaper: SAP Customers Move to Managed Cloud Services to Cut Costs and Improve Efficiency of B2B Integration by SAP America, Inc. May 2012 - (Free Research) This white paper examines how SAP customers improved B2B integration by implementing a cloud-based solution - SAP Information Interchange OnDemand - and the reasons, challenges, and benefits behind doing so.  (WHITE PAPER) READ ABSTRACT |

Innovators Use B2B Integration Software to Shrink Cycle Times and Cost by IBM February 2011 - (Free Research) IDC conducted a study on behalf of Sterling Commerce, an IBM Company, to determine how Sterling Commerce customers were using B2B integration software innovatively to improve core processes. Continue reading this paper to learn the results of that study and find out how innovators use b2b integrations software to shrink cycle time and cost.  (WHITE PAPER) READ ABSTRACT |

Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism.  (ANALYST REPORT) READ ABSTRACT |

Now Is the Time to Rethink Your B2B Integration Strategy by IBM February 2011 - (Free Research) As enterprises find new offerings and better products available to them, and as customer requirements change, there is a move to reassess and improve their processes involving B2B integration. This white paper provides guidance and tools that will help guide B2B teams as they go through their reassessment.  (WHITE PAPER) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company) January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!  (WEBCAST) READ ABSTRACT |

Accelerating Return on Investment through B2B Outsourcing by Crossgate February 2010 - (Free Research) In the past, companies relied on software, developers, and consultants to adapt internal technology to fit their business. By outsourcing B2B to integrate suppliers and operations, companies can reduce ongoing infrastructure costs, reduce the amount of staff required to perform daily tasks, and most importantly, create organizational agility.  (WHITE PAPER) READ ABSTRACT |

The Definitive Guide to Lead Nurturing by Marketo November 2010 - (Free Research) The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs. Read this definitive guide to learn more.  (WHITE PAPER) READ ABSTRACT |

Tidal™ Enterprise Adapter for SAP® by Cisco Systems, Inc. January 2011 - (Free Research) If your SAP® application requires a enterprise-wide, heterogeneous automation solution, Tidal™ Enterprise Scheduler is your remedy. Continue reading this data sheet to learn about the key benefits and features of Tidal Enterprise Adapter for SAP.  (DATA SHEET) READ ABSTRACT |

Help Alleviate Batch Windows with Reliable, Timely Data Delivery by IBM March 2011 - (Free Research) This paper examines the business issues that drive organizations to consider a real-time change data capture solution to optimize ETL processes. This helps alleviate batch windows to enable the delivery of timely, trusted information to the business.  (WHITE PAPER) READ ABSTRACT |

Need for Speed and Flexibility Drives Manufacturers to Reengineer External Processes Around B2B Integration by IBM February 2011 - (Free Research) This paper looks at trends that cause manufacturers to reevaluate and revamp their B2B processes and integration capabilities. Read on to also learn how manufacturers are reorganizing their internal operations to facilitate the shift from EDI-only transfer to a broader range of functions that support a larger view of commerce.  (WHITE PAPER) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company) February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.  (ANALYST REPORT) READ ABSTRACT |

Real-Time Data Integration for Data Warehousing and Operational Business Intelligence by Oracle Corporation August 2010 - (Free Research) This white paper addresses the business reasons to move to real-time data warehousing and describes the common data integration approaches, with an emphasis on using real-time CDC capabilities and Oracle’s data integration offerings in that area -- including Oracle GoldenGate 11g and Oracle Data Integrator Enterprise Edition 11g.  (WHITE PAPER) READ ABSTRACT |

CW Buyer's Guide: Customer Relations (CRM) by ComputerWeekly.com October 2011 - (Free Research) This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies.  (ESSENTIAL GUIDE) READ ABSTRACT |

Analyst Research IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative by IBM March 2011 - (Free Research) In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).  (ANALYST BRIEF) READ ABSTRACT |

Segmetrix's MatchLists.com makes data matching and de-duplication child's play thanks to Kognitio by Kognitio June 2013 - (Free Research) It's not often that a company can say it has the ability to truly revolutionize the way companies do business from its first day in operation. View this white paper to find out how Segmetrix, a UK-based B2B intelligence, helped ensure customers that they have accurate, consistent data.  (WHITE PAPER) READ ABSTRACT |

Intelligent Service Automation Working with Service Oriented Architecture by UC4 Software, Inc December 2010 - (Free Research) The dependency of background (batch) processing still remains when your applications move to a service oriented architecture (SOA). Read this white paper to learn how to ease the SOA transition with technology that enables the inclusion of background processing.  (WHITE PAPER) READ ABSTRACT |

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