10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc. Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased more... >> Discover more offerings from Vtrenz, Inc.
		Downstream Data Webcast -- Benefits Beyond Sales and Marketing by SAP America, Inc.. Join SAP, Consumer Goods Technology, AMR Research, and The Coca-Cola Company for a comprehensive online discussion, and discover how critical insights about consumer demand more... >> Discover more offerings from SAP America, Inc..
		TechExcel CustomerWise (formerly TechExcel CRM) Customer Support Software by TechExcel, Inc.. CustomerWise helps optimize your support process by providing your internal support team with all of the tools necessary to resolve support requests quickly. From incident more... >> Discover more offerings from TechExcel, Inc..

Top 5 Ways to Identify Sales and Marketing Misalignment by The Content Factor (E-mail this company) November 10, 2006 - (Free Research) As a manager faced with misaligned marketing and sales operations, what can you do? CRM-based dashboards and campaign management solutions can help bridge the gap and provide a more integrated view of sales and marketing activities. This paper explains some things you can do before major campaigns to ensure cohesion between sales and marketing. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM (E-mail this company) Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Vtrenz, A Silverpop Solution Marketing Automation for Lead Generation by Vtrenz, Inc Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Permission Email and RSS Marketing Solutions by Silverpop Systems, Inc. (E-mail this company) Silverpop provides high-volume permission email and RSS marketing solutions. We guide top companies worldwide through the shifting complexities of the evolving digital medium, and help them tap into the unrivaled potential of email and RSS for cultivating customer relationships while achieving high ROI.  (ASP) GO TO DETAILED REPORT

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm. (WEBCAST) READ ABSTRACT | GO TO WEBCAST

That Was Then...This Is Now: The New Rules of Email Marketing by Silverpop Systems, Inc. (E-mail this company) January 2005 - (Free Research) To succeed in the new world of email marketing, you need to move away from the old assumptions and adopt a new way of thinking. As you read this white paper on new approaches to email marketing, keep in mind that there are a select few solution providers, including Silverpop, who know how to help you fully maximize the value of email marketing. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

THE MESSAGING INNOVATION IMPERATIVE -The Rise of Individualized RSS as Personalized Messaging Medium by Silverpop Systems, Inc. (E-mail this company) November 2005 - (Free Research) In this hyper-competitive era, online marketers need a powerful and dynamic way to reach their customers with relevant, reliable messages. And increasingly, that way is RSS. With millions already using this Internet channel, and more signing up daily, the adoption rate for RSS is exceeded only by that of the World Wide Web itself (ANALYST REPORT) READ ABSTRACT | GO TO ANALYST REPORT

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. (ANALYST REPORT) READ ABSTRACT | GO TO ANALYST REPORT

Research Note: A Closer Look at Satuit CRM: Vertical Expertise, Fixed-Price Implementations by Nucleus Research (E-mail this company) January 2007 - (Free Research) Satuit’s CRM solution for financial services enables firms to reduce costs, improve sales and marketing productivity, manage large amounts of information, and maintain positive business relationships. Available both as an on-premise and hosted basis, Satuit differentiates itself by its deep vertical process knowledge and fixed-cost implementations. (ANALYST REPORT) READ ABSTRACT | GO TO ANALYST REPORT

Taming Transactional Email - Tips to Gain Control and Determine if Outsourcing Makes Sense by Silverpop Systems, Inc. (E-mail this company) September 2007 - (Free Research) While commercial emails are increasingly ignored or considered spam, recipients say transactional messages are most worth reading. The challenges associated with triggered or transactional email programs are numerous. This paper reviews the steps necessary to implement a transactional email marketing campaign and methods for easing implementation. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Email Creative That Works - An Evaluation Of Opens And Click Rates Associated With Various Creative Elements by Silverpop Systems, Inc. (E-mail this company) January 2006 - (Free Research) To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates. The study revealed some interesting and surprising results. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Creating Effective Campaign Dashboards: The Top 5 Best Practices by Tableau Software. June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Everything You Don't Know about Desktop Search by ISYS Search May 2008 - (Free Research) Discover the difference between today's newer consumer desktop search products and the mature, tried-and-true business-oriented solutions. Includes a 12-step checklist to help you better evaluate desktop search for the enterprise. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

SOX 404 Checklist: Do You Have Internal Control of Your Revenue? by Softrax Corporation (E-mail this company) January 2004 - (Free Research) Can you gauge the level of exposure in your current revenue related internal controls and processes? Is your revenue managed correctly, throughout the entire revenue cycle? Our new checklist can help you find an answer, and deliver mission-critical information about revenue and Sarbanes-Oxley compliance in the process. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Serving Customer an Outstanding Online Experience: Orienting Retailers around the Online End-user Experience by Keynote Systems February 2008 - (Free Research) This paper explaings how today's retailers can make the most of their investments in Web store infrastructures and marketing campaigns by striving to understand, protect, and enhance the online shopping experience of their customers. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Making a Strategic Business Intelligence Choice - A Checklist by Business Objects March 2008 - (Free Research) This white paper focuses on the factors your organization should consider when selecting a BI vendor and establishing its products as its BI standard. (ANALYST REPORT) READ ABSTRACT | GO TO ANALYST REPORT

Security and Auditing: An Eight Step Guide by Info-Tech Research December 2004 - (Free Research) Conducting a security audit of your IT policies, procedures, and infrastructure is a critical first step in securing your enterprise. Make Fort Knox jealous -- use this A to Z guide to make your IT practice ironclad. (ANALYST REPORT) READ ABSTRACT | GO TO ANALYST REPORT

Case Study: Leading Gaming and Entertainment Company Increases Customer Loyalty with Equifax Database Solutions by Equifax. March 2008 - (Free Research) Equifax built a comprehensive test database parallel to the client’s current system – with the added challenge of a changing operations system and delivered a database solution that exceeded the client’s expectations. (CASE STUDY) READ ABSTRACT | GO TO CASE STUDY

Customer Information Quality Protection and Assessment by Datanomic. A Customer Information Quality Assessment (C-IQA) provides a systematic review of your customer data, reporting on key information quality metrics to help you understand how effectively you are able to manage your customers.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Website Internationalization/Translation/Localization Services by Globalization Partners International Website Internationalization (I18N) projects are completed by professional, website I18N teams who are experienced in Multilingual Website Development Strategy and Planning, Internationalization (I18N)Assessments, Education, Implementations, and Testing.  (SERVICE) GO TO DETAILED REPORT

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems, Inc. (E-mail this company) January 2006 - (Free Research) To identify how companies are using transactional email & identify best practices, Silverpop undertook a study of the messages sent to recipients immediately following an online purchase. Findings show how some companies capitalize on using this targeted marketing channel, while others fail to harness the full power of transactional email marketing (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company) January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! (WEBCAST) READ ABSTRACT | GO TO WEBCAST

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company) February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. (ANALYST REPORT) READ ABSTRACT | GO TO ANALYST REPORT

Astea Alliance Service Management Suite by Astea International Inc. (E-mail this company) Astea Alliance service management suite integrates & optimizes business processes for Contact Center, Field Service, Depot Repair, Logistics, Professional Services, & Sales & Marketing. Astea helps organizations maximize the value of their service operations by providing comprehensive, cost-effective solutions that optimize the service enterprise.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

CRM from the Inside Out by CRMindustry.com (E-mail this company) August 2004 - (Free Research) Before you impress your customers with the capabilities in new CRM apps, you better convince your employees. (ARTICLE) READ ABSTRACT | GO TO ARTICLE

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