Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

Using two of the Intel SS4000-E storage servers mirrored for additional redundancy, Philips has cut about USD 10 thousand off the storage cost for more than one terabyte of data by eliminating the need to buy expensive optical disks. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

Service-oriented architecture (SOA) enables different programs, applications, and tools to interact via self-contained services that do not depend on the context or state of the other service. This white paper provides insight into the top-four worst practices for SOA integration, and how to avoid and/or overcome these worst practices. 

This expert e-guide explores the difference in the benefits of enterprise resource planning (ERP) for small and midsized businesses (SMBs) versus larger organizations and sheds light on what to avoid when midmarket organizations lack the IT resources needed when buying ERP software. 

Midmarket organizations considering physical server upgrades must evaluate their environments, sift through offerings and integrate the servers with existing tools. This e-book will guide you through these complex efforts by covering three components: determining needs and requirements, understanding your options, and putting it all together. 

Check out this E-Guide to learn about a viable and now cost-effective storage solution – NAS and what you should consider when evaluating this product for purchase. Also discover what Dell’s VP has to say about scale-out NAS and more. 

The benefits of solid-state storage are well known at this point: It’s fast, it’s cool and it barely uses any power. But are you getting the biggest bang for your buck? Explore the March 2012 issue of Storage Magazine to learn how this technology is changing data center storage and gain insights on other hot storage topics today. 

This webinar will share with you how to free yourselves from vendor lock-in by expensive proprietary storage hardware companies and how you can take advantage of the new wave of storage buying.  You now have an alternative choice through the use of open source software and commodity hardware. 

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process.