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Selling to the C-Level: How to Convince Company Leaders to Buy by ZoomInfo November 09, 2009 - (Free Research) This paper examines how to conduct successful C-level sales calls and the psychological strategies and linguistic tactics that help you convince company leaders to buy. Read on to learn the five steps for conducting the successful C-level sales call.  (WHITE PAPER) READ ABSTRACT |

Gartner Research Report: Magic Quadrant for Application Delivery Controllers, 2009 by F5 Networks September 24, 2009 - (Free Research) The market for products to improve the delivery of application software over networks remains dynamic and innovative. Vendors focused on solving enterprises' most-pressing application problems have become the top players.  (ANALYST REPORT) READ ABSTRACT |

Sun Products Test Drive - Try and Buy by Sun Microsystems, Inc. December 2008 - (Free Research) Sun's free product trials give you the opportunity to test the very latest Sun Open Storage products and solutions for your business: absolutely free for a full 60 days, with full technical support.  (ARTICLE) READ ABSTRACT |

Gartner's Magic Quadrant for IT Event Correlation and Analysis by BMC Software, Inc November 2009 - (Free Research) Before investing in an event management solution, you’ll want to know how the product will fit within your overall event-to-incident and problem management processes, including workflow, escalation and integration with service desk tools. Gartner assesses the vendor landscape in their latest Magic Quadrant for IT Event Correlation and Analysis.  (ANALYST BRIEF) READ ABSTRACT |

Magic Quadrant for Endpoint Protection Platforms by Sophos Inc. May 2009 - (Free Research) Gartner's Magic Quadrant for Endpoint Protection Platforms assesses a company's ability to execute and its completeness of vision. According to Gartner, Sophos continues to have a strong reputation for support and service from customers and the management interface achieves a good balance of simplicity without sacrificing depth of control.  (ANALYST REPORT) READ ABSTRACT |

Magic Quadrant for WAN Optimization Controllers, 2009 by Blue Coat June 2009 - (Free Research) WAN optimization controllers seek to improve applications performance and reduce bandwidth requirements by intelligently managing traffic across the WAN. This analyst report presents a snapshot of the current market situation as well the results and explanation of Gartner's study of nine separate WOC vendors. Read the full report to learn more.  (ANALYST REPORT) READ ABSTRACT |

Enterprise Cloud Computing: Transforming IT by Platform Computing Corporation July 2009 - (Free Research) This white paper examines the evolution of private clouds and discusses how many organizations that have implemented grid or virtual machines are moving towards private clouds. It also describes how organizations can successfully implement this new IT delivery model using a phased approach that starts with cloud management software.  (WHITE PAPER) READ ABSTRACT |

The Name Game: Malware Naming, Shape Shifters, and Sympathetic Magic by ESET September 2009 - (Free Research) Read this paper for an in-depth discussion of malware identification, naming and classification and an exploration of the most useful ways for administrators to detect and analyze threats.  (WHITE PAPER) READ ABSTRACT |

Magic Quadrant for Secure Web Gateway, 2008 by Blue Coat September 2008 - (Free Research) Secure Web gateway solutions protect Web-surfing PCs from infection and enforce company policies. Incumbant providers have been slow to respond to changing demands, while new vendors are struggling to get the right product mix and prove their mettle in the demanding enterprise market.  (ANALYST REPORT) READ ABSTRACT |

Customer Relationship Management: The Winning Strategy in a Challenging Economy by Microsoft April 2009 - (Free Research) In a growth economy, businesses typically spend aggressively to stoke the growth engine. When money is tight, however, organizations seek more cost-effective ways to nurture their business expansion. This paper explains how organizations can save money over tough times and find themselves better positioned to take the lead when times improve.  (WHITE PAPER) READ ABSTRACT |

Commodity Coding: Code It or Buy (Too Much of) It by DataFlux Corporation November 2009 - (Free Research) This paper will present you with all the information needed to make an educated decision on whether to commodity coding is right for your organization and it will help with choosing the commodity coding that fits your company.  (WHITE PAPER) READ ABSTRACT |

Define What's Valued Online - A Webcast Presented by KnowledgeStorm by KnowledgeStorm Webinars (E-mail this company) September 2005 - (Free Research) The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying.  (WEBCAST) READ ABSTRACT |

Software Manufacturers and Embedded BI: the Build Vs. Buy Question by LogiXML October 2009 - (Free Research) This paper helps software manufacturers wanting to embed BI functionality into their solution whether it is best to "build" or "buy".  (WHITE PAPER) READ ABSTRACT |

The Last Software You'll Ever Buy? The CRM Platform as Development Platform by Pivotal CRM, a CDC Software solution November 2009 - (Free Research) Can't decide whether to build or buy a CRM system? This podcast presents a third solution that is an application development platform that provides the building blocks for faster, cost-effective application development that achieves a better fit for your business’ processes.  (PODCAST) READ ABSTRACT |

Buying Criteria for Disk-to-Disk Solutions by Data Domain May 2007 - (Free Research) Disk-to-Disk (D2D) backup has emerged in recent years to become a critical storage component of an enterprises’ data protection environment. Taneja Group has identified a locus of buying criteria that we believe compose the overall simplicity of operation of a D2D solution.  (ANALYST REPORT) READ ABSTRACT |

Justifying Your Technology Investments Through ROI by KnowledgeStorm Webinars (E-mail this company) April 2004 - (Free Research) As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators.  (WEBCAST) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3 by SAP AG August 2007 - (Free Research) The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.  (WHITE PAPER) READ ABSTRACT |

Buying your BI solution from your ERP vendor: Strategic Business Enabler or IT Convenience? by IBM September 2009 - (Free Research) This webcast explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.  (WEBCAST) READ ABSTRACT |

Presentation Transcript: Buying Your BI Solution from Your ERP Vendor: Strategic Business Enabler or IT Convenience? by IBM October 2009 - (Free Research) This presentation transcript explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Taking Control: Consolidation Can Help You Take Control of the Server Room by CDW Corporation September 2009 - (Free Research) Server sprawl creates a serious financial and efficiency leak at many organizations. Consolidation can help ease management requirements and reduce costs. Read this whitepaper to learn how to take control of server sprawl with a server consolidation solution.  (WHITE PAPER) READ ABSTRACT |

Buying your BI solution from your ERP vendor: Strategic Business Enabler or IT Convenience? - Podcast by IBM October 2009 - (Free Research) This Podcast explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.  (PODCAST) READ ABSTRACT |

Podcast - Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company) March 2006 - (Free Research) The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.  (PODCAST) READ ABSTRACT |

Podcast - Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company) March 2006 - (Free Research) White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written.  (PODCAST) READ ABSTRACT |

How Savvy Technology Marketers Can Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company) October 2005 - (Free Research) The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.  (WHITE PAPER) READ ABSTRACT |

Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company) May 2005 - (Free Research) White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written.  (WHITE PAPER) READ ABSTRACT |

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