White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

While data warehouses are important for many types of analytical systems, they aren’t always necessary. Building a data warehouse can dramatically increase the cost of a BI project. This paper describes data warehouses, along with many other options for placing relevant, timely information in the hands of business users. 

Read this paper featuring Forrester research now and learn about the total economic impact and potential ROI that enterprises are realizing by deploying IBM Netezza DW appliance with data analytics. By taking some time to digest this resource, you will know whether a similar installation within your company will have a similar financial effect. 

This paper will help you identify and examine the vital points to consider as you seek the best warehouse management system (WMS) solution to accomplish your goals and move your company into a more competitive position. 

This white paper provides an overview of Oracle’s capabilities for data warehousing and discusses the key features and technologies by which Oracle-based business intelligence and data warehouse systems easily integrate information, perform fast queries, scale to very large data volumes and analyze any data. 

By using the Oracle Exadata Database Machine as a data warehouse platform you have a balanced, high performance hardware configuration. This paper focuses on the other two corner stones, data modeling and data loading, providing a set of best practices and examples for deploying a data warehouse on the Oracle Exadata Database Machine. 

In this white paper IDC highlights the latest research about the evidence of the competitive differentiation to be gained from investment in BI and data warehousing. The paper highlights the need to view BI and data warehousing technologies as complementary components of a decision support solution. 

The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

This informative paper describes a way to offload your complex workloads to a platform designed for delivering unconstrained analytics in order to improve data processing and stay on top of your business operations. 

Service-oriented architecture (SOA) enables different programs, applications, and tools to interact via self-contained services that do not depend on the context or state of the other service. This white paper provides insight into the top-four worst practices for SOA integration, and how to avoid and/or overcome these worst practices. 

Access this white paper to discover a smart approach to commerce. In this era of the empowered consumer, customer relationship management is a vital to your enterprises success. Discover a smarter commerce strategy that enables you to reduce, or avoid, the potential for unsatisfied customers.