White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

The need to access and evaluate key performance indicators (KPIs) to enable revenue growth, cost cutting and containment, product and service innovation, and risk management is driving organizations of all sizes to continue to adopt BI and analytics solutions at a rapid pace. 

As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators. 

This white paper introduces MED-V (Microsoft Enterprise Desktop Virtualization), Microsoft’s enterprise-oriented tool for delivering legacy applications in virtual machines running on clients across your business network. 

The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

Read this paper and learn why automating The Last Mile of Finance can enable your organization to meet evolving requirements and reduce risk without increasing your costs. Gain insight into why upgrading your Last Mile processes is essential to remaining in line with regulatory reporting and compliance initiatives. 

Faxes are moving to the cloud. No longer do you need to worry about the cumbersome manual processes of printing, managing paper, maintaining equipment and more. This paper offers an overview of a specific solution that delivers faxing as a fully integrated, on-demand service within your ERP environment. Read this to discover its many benefits. 

Read this expert e-book to get comprehensive answers to all your ERP upgrade and migration questions. Inside, find: expert advice on recognizing when it's time to upgrade or migrate; tips for making a business case; the top five questions to ask before buying ERP systems; and best practices for a successful implementation process. 

This video answers important questions related to application portfolio management, including why now is such an important time to modernize and rationalize your applications, and the best practices and tools which can ensure success. 

Download this trial software to help you better develop and maintain your Java applications using AgitarOne. AgitarOne makes it easier to improve your code and reduces the development resources required to maintain it. 

This guide from Sybase is full of examples of mCommerce at work. The benefits range from speeding up economies to life-changing improvements. For merchants, operators and banks, the new channel offers another way to grow business and revenues while meeting the financial needs of customers.