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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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Sales Strategy: How to Effectively Incorporate Social Media by SAP America, Inc.

August 02, 2012 - (Free Research)
In this white paper learn how social media is incorporated in the sales process, how companies are using social selling, and how to get started. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

7 Criteria to Consider When Embedding BI by Tableau Software

August 16, 2010 - (Free Research)
Though there’s no simple answer to “buy or build,” there are criteria — seven, in fact, that can guide you to make a well informed decision. This paper helps you identify and evaluate each one. 
(WHITE PAPER) READ ABSTRACT |

Best Buy Supports New Line of Business and World-Class Sales Force by Microsoft

August 06, 2010 - (Free Research)
In this case study you’ll learn how Best Buy for Business considered several options, including expanding its internally developed retail application, adopting a hosted CRM solution through Salesforce.com, or implementing Microsoft Dynamics™ CRM. In the end, the solution was clear. 
(CASE STUDY) READ ABSTRACT |

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com

October 07, 2009 - (Free Research)
In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline. 
(WHITE PAPER) READ ABSTRACT |

Content Mapped to Buying Stages Powers Nurturing Results by Genius.com

October 07, 2009 - (Free Research)
This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve. 
(WHITE PAPER) READ ABSTRACT |

The Future of Lead Management: A Step-by-Step Guide by LeadLife Solutions

July 11, 2013 - (Free Research)
In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness. 
(WHITE PAPER) READ ABSTRACT |

Technology industry at the cross-roads: Transforming quote-to-cash operations by ComputerWeekly.com

March 06, 2013 - (Free Research)
This report from PwC, highlights the urgency for technology companies to reinvent their existing operating models to meet the fast-changing buying process. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Technology industry at the cross-roads: Transforming quote-to-cash operations by ComputerWeekly.com

March 05, 2013 - (Free Research)
This report from PwC, highlights the urgency for technology companies to reinvent their existing operating models to meet the fast-changing buying process. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Challenges Around Developing Mobile Enterprise Applications by Hewlett-Packard Company

April 02, 2013 - (Free Research)
This presentation transcript examines the key drivers behind the mobile trend from an enterprise perspective and looks to how it will evolve in the next few years. Access this resource to examine the challenges surrounding the development of mobile enterprise applications. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Creating Sales Opportunities with Lead Scoring by Genius.com

October 07, 2009 - (Free Research)
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. 
(WHITE PAPER) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3 by SAP AG

August 01, 2007 - (Free Research)
The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors. 
(WHITE PAPER) READ ABSTRACT |

Leasing Helps Small, Midsized Companies Stretch Their IT Dollars by Hewlett Packard Company and Intel

July 06, 2009 - (Free Research)
In the current economy, leasing can be a particularly attractive option for companies looking to deploy state-of-the-art technology while also conserving capital resources. Read this white paper and find out if leasing is right for your organization. 
(WHITE PAPER) READ ABSTRACT |

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company)

May 2006 - (Free Research)
Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 
(WEBCAST) READ ABSTRACT |

Podcast - Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company)

March 2006 - (Free Research)
White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 
(PODCAST) READ ABSTRACT |

Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company)

May 2005 - (Free Research)
White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 
(WHITE PAPER) READ ABSTRACT |

Buy Vs. Build: Embedding Analytics Into SaaS or Cloud Apps by Information Builders

May 2013 - (Free Research)
Consult this white paper to learn more about software-as-a-service (SaaS) and cloud computing. It recognizes the question if your business should buy or build cloud-based applications. Is outsourcing worth the saved money, resource and other benefits? Read on now to uncover the answer. 
(WHITE PAPER) READ ABSTRACT |

eGuide: Strategies for building the best advanced case-management architecture - Part 2 by IBM

November 2011 - (Free Research)
Dynamic case management (DCM) can provide companies with significant benefits, but its architecture creates plenty of challenges as well. Read this e-guide to learn how to use communication and flexibility to create an effective DCM architecture with consistent, on-going maintenance, and get tips for building a business case. 
(EGUIDE) READ ABSTRACT |

10 Reasons to Buy a Software Licensing & Entitlement Management Solution by Flexera Software

October 2011 - (Free Research)
This white paper explores the top 10 reasons why most software vendors and high-tech manufacturers choose to buy a COTS software licensing and entitlement management solution. 
(WHITE PAPER) READ ABSTRACT |

The Business Value of Consolidating on Energy Efficient Servers: Customer Findings by Hewlett Packard Company and Intel

August 2009 - (Free Research)
Organizations faced with IT budget challenges often put off capital expenditures and seek alternatives, such as extending server life cycles and extending software licenses. This paper demonstrates that such a buy and hold strategy actually adds costs to the datacenter. Read this paper for more details. 
(WHITE PAPER) READ ABSTRACT |

Buy. Smarter. Redefining commerce in the age of the customer by IBM

May 2012 - (Free Research)
Access this white paper to discover a smart approach to commerce. In this era of the empowered consumer, customer relationship management is a vital to your enterprises success. Discover a smarter commerce strategy that enables you to reduce, or avoid, the potential for unsatisfied customers. 
(WHITE PAPER) READ ABSTRACT |

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company)

June 2006 - (Free Research)
SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 
(CASE STUDY) READ ABSTRACT |

Ten Tips for Effective Lead Management by Marketo

March 2008 - (Free Research)
Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. 
(WHITE PAPER) READ ABSTRACT |

Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value by SAP America, Inc.

September 2010 - (Free Research)
This paper explains how the SAP CRM application equips your sales professionals with the tools and information they need to plan, execute, and analyze sales operations throughout the sales cycle. Continue reading to learn how to maximize profitability, improve performance, and deliver customer value with SAP CRM. 
(WHITE PAPER) READ ABSTRACT |

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc

August 2008 - (Free Research)
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program. 
(WHITE PAPER) READ ABSTRACT |

Maximize the Value of On-Demand CRM with On-Demand Reporting by Business Objects

August 2007 - (Free Research)
Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. 
(WHITE PAPER) READ ABSTRACT |

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