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Content Mapped to Buying Stages Powers Nurturing Results by Genius.com
October 07, 2009 - (Free Research)
This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
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Podcast - Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc
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March 07, 2006 - (Free Research)
White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written.
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Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc
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May 12, 2005 - (Free Research)
White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written.
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Defining the 21st Century salesperson by SAP America, Inc.
May 15, 2012 - (Free Research)
This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century.
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Analyze Huge Volumes of Demand Data for Integrated, Real-Time Decision Making by SAP America, Inc.
December 31, 2012 - (Free Research)
This resource introduces a new data management platform that allows you to quickly collect, aggregate, and analyze market and demand data in order to drive better decision making in sales, marketing, your supply chain, and the rest of your enterprise.
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Best Buy Supports New Line of Business and World-Class Sales Force by Microsoft
August 06, 2010 - (Free Research)
In this case study you’ll learn how Best Buy for Business considered several options, including expanding its internally developed retail application, adopting a hosted CRM solution through Salesforce.com, or implementing Microsoft Dynamics™ CRM. In the end, the solution was clear.
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Single Customer View Guide by QAS
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November 27, 2012 - (Free Research)
This white paper explains why businesses in all sectors need SCV because it gives a true view of customers and allows you to offer them products and services they're more likely to want.
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How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com
October 07, 2009 - (Free Research)
In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
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Smarter Commerce for Consumer Products by IBM
November 16, 2011 - (Free Research)
The connected customer is changing the way you must conduct business. In order to comply with your customers' demands, you must change the way your products are sourced, manufactured and distributed. Smarter commerce enables this, allowing you to transform how quickly you can manage and adapt your source, market, sell and service processes.
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Sales Executive Strategy Brief by Oracle Corporation
August 25, 2012 - (Free Research)
In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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Define What's Valued Online - A Webcast Presented by KnowledgeStorm by KnowledgeStorm Webinars
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September 27, 2005 - (Free Research)
The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying.
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IBM Adds Real-time Compression to Storage by IBM
June 04, 2012 - (Free Research)
Why should your data center deploy Storwize V7000 with Real-time Compression? From an economic standpoint, Storwize V7000 provides the financial benefits you need to meet the growing storage requirements within the limits of a constrained budget. Read this white paper to learn more.
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Learning How To Learn Hadoop by Global Knowledge
February 05, 2013 - (Free Research)
Like the problems it solves, Hadoop can be quite complex and challenging. Access this exclusive resource to join Global Knowledge instructor and Technology Consultant Rich Morrow as he leads you through some of the hurdles and pitfalls students encounter on the Hadoop learning path.
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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3 by SAP AG
August 01, 2007 - (Free Research)
The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.
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Fax Automation As a Cloud Service Integrated with ERP Solutions by Esker Inc.
December 14, 2011 - (Free Research)
Faxes are moving to the cloud. No longer do you need to worry about the cumbersome manual processes of printing, managing paper, maintaining equipment and more. This paper offers an overview of a specific solution that delivers faxing as a fully integrated, on-demand service within your ERP environment. Read this to discover its many benefits.
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Buy Vs. Build: Embedding Analytics Into SaaS or Cloud Apps by Information Builders
May 02, 2013 - (Free Research)
Consult this white paper to learn more about software-as-a-service (SaaS) and cloud computing. It recognizes the question if your business should buy or build cloud-based applications. Is outsourcing worth the saved money, resource and other benefits? Read on now to uncover the answer.
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Creating Sales Opportunities with Lead Scoring by Genius.com
October 07, 2009 - (Free Research)
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
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Webcast Transcript: 7 Questions You Must Ask Before Buying a VM Protection Product by Quantum Corporation
March 14, 2012 - (Free Research)
Check out this presentation transcript for 7 key questions to ask yourself before buying a VM protection product. These questions will not only help you ensure you’re buying a product that works, but buying a product that will optimise your virtual data protection without requiring you to redesign your data centre.
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A 15-minute Guide to Interactive Content Management by EMC Corporation
March 2008 - (Free Research)
Interactive content management (ICM) is a set of technologies for managing the production process and content types that deliver compelling communications.
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Customer Experience for Sales: Oracle Sales Solutions by Oracle Corporation UK Ltd
December 2012 - (Free Research)
The customer experience is playing a bigger role in the consumer market as well as the B2B buying process. Sales professionals need to provide a consistent and personalized experience from the very first interaction – but legacy sales strategies are fragmented. Read on to learn how to optimize your sales methods for the age of the customer.
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EHR Usability Testing Key to Clinician Buy-In, Meaningful Use by HP & Intel®
February 2013 - (Free Research)
This e-guide from SearchHealthIT.com demonstrates how EHR usability testing can function as a key ingredient to clinician buy-in and meaningful use. Read now to learn how usability testing can help with a quicker return on your EHR investment.
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