White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators. 

This chapter discusses the process of evaluating and purchasing backup products. Also discussed are the issues to be aware of during this process, such as recovery deadlines, scalability, security, and more. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

This white paper describes an improved method for measuring TCO for data center and network room physical infrastructure, and provides examples on how to relate these costs to the overall IT infrastructure and evaluate cost control strategies. 

General-purpose PDAs and ruggedized enterprise mobile computers are made for separate markets, designed for different tasks, and vary by their size, weight and materials. But the biggest difference between these device types is their total cost of ownership (TCO). This white paper explains how your business can get TCO as low as possible. 

Nearly 95 percent of organisations buy, provide or both buy and provide outsourced services and functions, in which they face inherent risks created by new and unforeseen challenges. 

This paper examines the impact of de-duplication in a disk-to-disk-to-tape (D2D2T) backup and recovery environment. 

Organizations of all types and sizes are under pressure to boost efficiency, cut costs and reduce power consumption. Dell Compellent Storage Center - a highly integrated, feature-rich data storage solution- was designed to lower data storage TCO. Read this whitepaper to find out how Dell Compellent can save save your company millions of dollars. 

This has been a landmark year for Oracle, the technology company headed by the charismatic and staggeringly wealthy Larry Ellison. Ellison, who is 65, has been chief executive officer since he founded Oracle in June 1977. He was listed the sixth richest person in the world in 2010. 

Enterprises of all sizes are deploying or considering deploying blade systems as a way to consolidate resources and lower their total cost of ownership. Read this white paper to learn about the total cost of ownership (TCO) for the Dell PowerEdge servers.