As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 

Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way. 

This case study explains how Quantum DXi3500 Saves Virtual Iron Time & Money with 95% Reduction in Backup Volume and Saving $12,000 annually on tape media costs. 

Now that you've reviewed the essential issues involved in any backup acquisition, this guide focuses on the specific considerations of enterprise-class tape libraries. You'll also find a series of specifications to help make on-the-spot product comparisons between vendors like Quantum Corp., Hewlett-Packard Corp., IBM, SpectraLogic Corp., and more. 

Midmarket organizations considering physical server upgrades must evaluate their environments, sift through offerings and integrate the servers with existing tools. This e-book will guide you through these complex efforts by covering three components: determining needs and requirements, understanding your options, and putting it all together. 

Check out these best practices to get the most out of your tape backups. Discover keys to help you define your needs and ensure future success by establishing regular testing of recovery procedures. Also included is a breakdown of tape's lifecycle to help you better understand the backup process, and tips for proper tape handling and transport. 

Q-EKM software, is designed to generate and communicate encryption keys and it is a proven, easy-to-use, library-managed encryption solution designed to protect sensitive data throughout the enterprise. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

This chapter from this SearchDataBackup.com best practices backup guide walks you through the process of evaluating and purchasing backup products. This backup product buying guide lists the criteria involved in selecting backup products for each backup product category and offers product specifications that will help you compare products.