The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

This seven-page Buyer’s Guide to Cloud Computing by Computer Weekly journalists details the kinds of cloud offering that CIOs and senior IT professionals will need to take into account as they plan future outsourcing, hosting and application strategies. 

This week's Computer Weekly examines how the Football Association's IT director is using technology to help improve the prospects for the England national team. Our Buyer's Guide to government IT looks at the future of open source in the public sector and we report from Infosec 2012 on the rising number of cyber attacks. Read the issue now. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 

The CRM buying process can be reduced to a set of 10 steps that will help you pare down the field of potential solutions to a few vendors who are the best fit. This guide will allow you to move through 10 sets of steps. 

In this webcast, IT consultant Andrew Kutz traces the role of backup in virtual environments, starting with the early adopters and moving to today's top backup methodologies. 

In this webcast, IT consultant Andrew Kutz traces the role of backup in virtual environments, starting with the early adopters and moving to today's top backup methodologies. 

Midmarket organizations considering physical server upgrades must evaluate their environments, sift through offerings and integrate the servers with existing tools. This e-book will guide you through these complex efforts by covering three components: determining needs and requirements, understanding your options, and putting it all together. 

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 

This summary of findings from Forrester Research will help shed light on how to evaluate, select and work with technology consultants on IT consolidation projects in order to pick just the right consulting resource for your particular application and challenge. 

This expert e-guide explores the difference in the benefits of enterprise resource planning (ERP) for small and midsized businesses (SMBs) versus larger organizations and sheds light on what to avoid when midmarket organizations lack the IT resources needed when buying ERP software.