White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

This paper offers ten considerations to help guide the selection criteria for your next e-commerce platform - which should ideally be the last e-commerce platform you would ever need to buy. Continue reading to learn these two technical considerations for evaluating e-commerce platforms. 

Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way. 

Access this white paper to discover a smart approach to commerce. In this era of the empowered consumer, customer relationship management is a vital to your enterprises success. Discover a smarter commerce strategy that enables you to reduce, or avoid, the potential for unsatisfied customers. 

This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century. 

The Pillar Axiom 600 system delivers business-critical, deterministic Quality of Service consistent with the business value of the application and its data. It eliminates the requirement to overbuy and under-utilize storage to buffer against application interference in a multi-tenancy shared storage system. Read this white paper to learn more. 

In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm. 

This white paper provides an overview for deploying SQL Server in a virtualized environment for VMware ESX 3.5 Update 4 (U4) running on the latest PowerEdge M610 and M710 blade servers and EqualLogic PS6000XV iSCSI storage arrays. 

This paper is the second in a two-part series exploring the innovation barrier – the point at which testing can no longer keep pace with development in the equipment manufacturing industry. It examines the innovation barrier’s symptoms – from slowdowns in development to mounting quality issues – and the potential impact on equipment manufacturers. 

Companies worldwide are affirming the value of archiving as a best practice for managing data growth, completing faster application upgrades and much more. Inside this white paper, learn how archiving can help support data retention compliance initiatives and mitigate risk for audits and electronic discovery requests. 

<p>This white paper explores the unique requirements of OLTP workloads. Learn about a recommended hardware architecture and its key components that make it well suited for SQL environments.</p> 

Accounting for corporate actions accurately is one of the biggest challenges for investment managers, with significant portfolio valuation, performance and tax implications for investors. And its only going to get more challenging due to reporting requirements and mounting activity. Learn how to get a handle on the 5 most common corporate actions.