The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators. 

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 

How well-versed are you in the three key areas of contract lifecycle management (CLM) that will give you the visibility to control your contracts and comply with regulations? Take this quick quiz to determine your contract competency and understand whether a CLM solution would benefit your organization. 

<p>Support contracts are becoming crucial aspects of IT management as IT environments are becoming increasingly sophisticated. Examine the trends propelling the support services market, and discover the importance of continuing post-warranty support.</p> 

Many procurement organizations struggle to meet savings goals with an overworked staff using time-consuming, manual processes or outdated systems. Read this paper to learn how to better collaborate with key stakeholders, qualify suppliers, ensure a competitive bidding process, and negotiate contract terms with suppliers. 

<p>Read this paper to gain an approach to unifying utility company's information, processes and people to gain a 360-degree view of contracts, work orders and so much more, effectively enabling employees to make better-informed decisions which then reduce costs and elevate efficiency. Learn how case management can make your business smarter.</p> 

The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

Connecting Through Content, Issue Two examines how technology buyers search for content and how marketers deliver content to them. Content distribution channels, user search techniques, content registration behavior and other aspects of content distribution and syndication are evaluated. 

This research from Freeform Dynamics, based on a survey of end users,  identifies the challenges faced by IT departments and suppliers on software licensing, and offers advice to organisations on dealing with software licensing. 

Economies of scale, flexibility and costreduction – cloud advocates have made sure that we are familiar with these potential benefits, even if we have yet to agree on an exact definition of cloud computing. But doubters argue that none of these benefits will actually be available unless some fundamental security issues can be overcome. 

This brochure outlines SAP's comprehensive portfolio of procurement solutions, and describes how your organization can leverage SAP solutions to achieve procurement excellence.