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Buying Criteria for Disk-to-Disk Solutions by Data Domain May 01, 2007 - (Free Research) Disk-to-Disk (D2D) backup has emerged in recent years to become a critical storage component of an enterprises’ data protection environment. Taneja Group has identified a locus of buying criteria that we believe compose the overall simplicity of operation of a D2D solution.  (ANALYST REPORT) READ ABSTRACT |

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.  (CASE STUDY) READ ABSTRACT |

Oracle Accelerate - Not Just Smart but Timely by Oracle Corporation March 2009 - (Free Research) This paper gives you an overview of how Ovum has helped penetrate the upper-midmarket. Even when the slowing growth of the market hasn't.  (WHITE PAPER) READ ABSTRACT |

SPSS’ Solution for Surveys saves publisher $20,000 annually without consultants by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) Aspen Publishers Inc. was able to complete two benchmarking surveys more efficiently and save $20,000 per year without the help of outside consultants by using SPSS for Windows, SPSS Data Entry Builder, and SPSS Data Entry Station. Read this case study and find out how they did it.  (CASE STUDY) READ ABSTRACT |

Rethink Endpoint Security by Trend Micro, Inc. August 2009 - (Free Research) Do you think your current endpoint security solution is adequately protecting your assets? Watch this video to learn how endpoint security approaches are changing to better meet the challenges posed by clever cybercriminals.  (VIDEOCAST) READ ABSTRACT |

Endpoint Security Platform by Trend Micro, Inc. August 2009 - (Free Research) Check out this brief video to learn how Trend Micro is providing an integrated solution that addresses the complexity that results from companies that are more and more frequently combining security management and systems management teams.  (VIDEOCAST) READ ABSTRACT |

Innovative Endpoint Protection: Unburden Your Endpoints and Improve Flexibility by Trend Micro, Inc. August 2009 - (Free Research) Watch this videocast to see why Trend Micro's OfficeScan 10 is a valuable endpoint protection solution that provides immediate, high quality protection using cloud-client architecture.  (VIDEOCAST) READ ABSTRACT |

Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars by Citrix Online November 2009 - (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.  (WHITE PAPER) READ ABSTRACT |

10 Quick Wins for Sales & Marketing by ZoomInfo November 2009 - (Free Research) In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.  (EBOOK) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company) July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.  (WEBCAST) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.  (ANALYST REPORT) READ ABSTRACT |

Microsoft Podcast: Pivotal CRM Innovates with Microsoft Technologies by Pivotal CRM, a CDC Software solution November 2009 - (Free Research) This podcast explains how Pivotal 6 increases user adoption and productivity by mirroring the familiar Microsoft interface and embedding Microsoft Outlook and SharePoint within the CRM system.  (PODCAST) READ ABSTRACT |

Bloor Research - Data Integration Platforms Market Update by Talend February 2009 - (Free Research) Talend is an open source provider of data integration products, it has a business model and organisation that more closely resembles that of a conventional software vendor, while still leveraging the open source model.  (WHITE PAPER) READ ABSTRACT |

Magic Quadrant for Secure Web Gateway, 2008 by Blue Coat September 2008 - (Free Research) Secure Web gateway solutions protect Web-surfing PCs from infection and enforce company policies. Incumbant providers have been slow to respond to changing demands, while new vendors are struggling to get the right product mix and prove their mettle in the demanding enterprise market.  (ANALYST REPORT) READ ABSTRACT |

Commodity Coding: Code It or Buy (Too Much of) It by DataFlux Corporation November 2009 - (Free Research) This paper will present you with all the information needed to make an educated decision on whether to commodity coding is right for your organization and it will help with choosing the commodity coding that fits your company.  (WHITE PAPER) READ ABSTRACT |

Embracing the Cloud: Top Seven Imperatives for an Organization by Wipro Technologies March 2009 - (Free Research) This paper analyzes the impact of the cloud on the IT Ecosystem and provides answers to what an organization needs to do in embracing a right cloud strategy.  (WHITE PAPER) READ ABSTRACT |

Buying your BI solution from your ERP vendor: Strategic Business Enabler or IT Convenience? - Podcast by IBM October 2009 - (Free Research) This Podcast explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.  (PODCAST) READ ABSTRACT |

Presentation Transcript: Buying Your BI Solution from Your ERP Vendor: Strategic Business Enabler or IT Convenience? by IBM October 2009 - (Free Research) This presentation transcript explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Strategies for Distributing Your Online Content: Why, Where and How by KnowledgeStorm Webinars (E-mail this company) July 2006 - (Free Research) In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process.  (WEBCAST) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3 by SAP AG August 2007 - (Free Research) The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.  (WHITE PAPER) READ ABSTRACT |

The Last Software You'll Ever Buy? The CRM Platform as Development Platform by Pivotal CRM, a CDC Software solution November 2009 - (Free Research) Can't decide whether to build or buy a CRM system? This podcast presents a third solution that is an application development platform that provides the building blocks for faster, cost-effective application development that achieves a better fit for your business’ processes.  (PODCAST) READ ABSTRACT |

Selling to the C-Level: How to Convince Company Leaders to Buy by ZoomInfo November 2009 - (Free Research) This paper examines how to conduct successful C-level sales calls and the psychological strategies and linguistic tactics that help you convince company leaders to buy. Read on to learn the five steps for conducting the successful C-level sales call.  (WHITE PAPER) READ ABSTRACT |

Software Manufacturers and Embedded BI: the Build Vs. Buy Question by LogiXML October 2009 - (Free Research) This paper helps software manufacturers wanting to embed BI functionality into their solution whether it is best to "build" or "buy".  (WHITE PAPER) READ ABSTRACT |

Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst by Birst October 2009 - (Free Research) In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.  (CASE STUDY) READ ABSTRACT |

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.  (WEBCAST) READ ABSTRACT |

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