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Content Mapped to Buying Stages Powers Nurturing Results by Genius.com

October 07, 2009 - (Free Research)
This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve. 
(WHITE PAPER) READ ABSTRACT |

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc

August 2008 - (Free Research)
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program. 
(WHITE PAPER) READ ABSTRACT |

Podcast - Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company)

March 2006 - (Free Research)
The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 
(PODCAST) READ ABSTRACT |

How Savvy Technology Marketers Can Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company)

October 2005 - (Free Research)
The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 
(WHITE PAPER) READ ABSTRACT |

About to Buy Guide: Spam/virus protection for Exchange by SearchSecurity.com

June 2012 - (Free Research)
This expert e-guide explores the value of a comprehensive email security strategy, and compares the pros and cons of various approaches. Discover how you can gain the antispam and antivirus protection you need to keep email threats at bay and productivity high. 
(EGUIDE) READ ABSTRACT |

EHR Usability Testing Key to Clinician Buy-In, Meaningful Use by HP & Intel®

February 2013 - (Free Research)
This e-guide from SearchHealthIT.com demonstrates how EHR usability testing can function as a key ingredient to clinician buy-in and meaningful use. Read now to learn how usability testing can help with a quicker return on your EHR investment. 
(EGUIDE) READ ABSTRACT |

Worst Practices in SOA Implementation: Why Service-Oriented Architectures Fail by Information Builders Inc. (E-mail this company)

October 2007 - (Free Research)
Service-oriented architecture (SOA) enables different programs, applications, and tools to interact via self-contained services that do not depend on the context or state of the other service. This white paper provides insight into the top-four worst practices for SOA integration, and how to avoid and/or overcome these worst practices. 
(WHITE PAPER) READ ABSTRACT |

A Practical "How-To" Guide for Creating Mobile Enterprise Programs by IBM

November 2012 - (Free Research)
This informative paper discusses practical best practices for implementing effective mobile enterprise programs that can create significant value for employees, partners, and customers. 
(WHITE PAPER) READ ABSTRACT |

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc.

August 2008 - (Free Research)
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing. 
(WHITE PAPER) READ ABSTRACT |

Enhancing the Customer Experience with Loyalty Management by SAP America, Inc.

April 2009 - (Free Research)
By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business. 
(WHITE PAPER) READ ABSTRACT |

Acadia University Case Study: Giving Students an Advantage by Dell, Inc.

September 2008 - (Free Research)
Acadia University wanted to enable students to purchase their own laptops but needed to narrow their selection to models that would meet exacting requirements and student approval. Dell™ Latitude™ and Dell XPS™ laptops were among several models the students selected. Read this case study to learn more. 
(CASE STUDY) READ ABSTRACT |

E-Book: How to Get Funding for Data Quality Programs by Pitney Bowes Business Insight

August 2010 - (Free Research)
Sound data quality is a fundamental requirement of successful data management programs. However, the importance of data quality may be overlooked by executives who take it for granted. This e-book provides readers with advice designed to help them win approval for data quality initiatives on both IT and business grounds. 
(EBOOK) READ ABSTRACT |

Sunbelt Exchange Archiver (SEA): Your Email Archiving Solution by RSA, The Security Division of EMC

August 2008 - (Free Research)
SEA is a comprehensive email archiving solution from Sunbelt Software that effectively addresses today's corporate email communication needs. 
(ARTICLE) READ ABSTRACT |

Sunbelt Exchange Archiver (SEA): Your Email Archiving Solution by Sunbelt Software

August 2008 - (Free Research)
SEA is a comprehensive email archiving solution from Sunbelt Software that effectively addresses today's corporate email communication needs. 
(ARTICLE) READ ABSTRACT |

Messaging in the Cloud: Embedding an Email, Mobile, and Social Infrastructure by ExactTarget

October 2010 - (Free Research)
MPaaS is a newer niche in cloud computing, but it’s a natural fit for gaining efficiencies of scale and reliability by using the infrastructure of messaging providers like ExactTarget. Read on to learn more about an unmatched one-to-one messaging solution that provides unbeatable deliverability - without the hassle of new capital investments. 
(WHITE PAPER) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.

January 2007 - (Free Research)
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. 
(WHITE PAPER) READ ABSTRACT |

Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst by Birst

October 2009 - (Free Research)
In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst. 
(CASE STUDY) READ ABSTRACT |

Are businesses taking chances when it comes to managing outsourcing risk? by ComputerWeekly.com

December 2010 - (Free Research)
Nearly 95 percent of organisations buy, provide or both buy and provide outsourced services and functions, in which they face inherent risks created by new and unforeseen challenges. 
(WHITE PAPER) READ ABSTRACT |

Data Security and Governance best practices for 2012 by Advent Global Solutions Inc.

December 2011 - (Free Research)
This extensive e-guide focuses on how to remain up to speed with data security and governance programs for your growing enterprise. 
(EGUIDE) READ ABSTRACT |

IT Decision Checklist: Messaging Security by SearchSecurity.com

March 2010 - (Free Research)
Read this paper to learn how companies face complicated buying decisions when it comes to buying messaging security, the most important being whether to go with an on-premise solution, a SaaS offering in the cloud, or both. 
(EGUIDE) READ ABSTRACT |

Engaging Your Subscribers Using Interactive Media in Email by Bronto Software

October 2008 - (Free Research)
This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more. 
(WHITE PAPER) READ ABSTRACT |

The Future of Lead Management: A Step-by-Step Guide by LeadLife Solutions

July 2013 - (Free Research)
In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness. 
(WHITE PAPER) READ ABSTRACT |

Channel Strategies E-Zine - December 2010/ No.4 by SearchITChannel.com

December 2010 - (Free Research)
Read how the rise of cloud computing and virtualization is creating new opportunities for the channel in WAN optimization, and find out what skill sets VARs need to target business people who rely on smart phones or iPads on the road. 
(EZINE) READ ABSTRACT |

The Deloitte Consumer Review: A more secure customer by ComputerWeekly.com

March 2013 - (Free Research)
This report from Deloitte assesses the impact of cybercrime on consumers and offers advice to businesses on how to respond. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Eradicate Cross-Site Scripting by Veracode, Inc.

February 2011 - (Free Research)
The rise of e-commerce has generated a concurrent surge of Internet crime into a multi-billion-a-year industry, as criminals follow the money, the countless potential online victims and the vulnerability of web applications to easy exploitation. 
(WHITE PAPER) READ ABSTRACT |

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