There is a new customer with which every online business must contend. Armed and empowered, they are leveraging a multitude of channels and a myriad of devices to stay “connected” to their favorite sites. What makes the connected customer tick? Find out in this paper by Lauren Freedman of the e-tailing group. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 

Access this white paper to discover a smart approach to commerce. In this era of the empowered consumer, customer relationship management is a vital to your enterprises success. Discover a smarter commerce strategy that enables you to reduce, or avoid, the potential for unsatisfied customers. 

Faxes are moving to the cloud. No longer do you need to worry about the cumbersome manual processes of printing, managing paper, maintaining equipment and more. This paper offers an overview of a specific solution that delivers faxing as a fully integrated, on-demand service within your ERP environment. Read this to discover its many benefits. 

Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. 

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

This has been a landmark year for Oracle, the technology company headed by the charismatic and staggeringly wealthy Larry Ellison. Ellison, who is 65, has been chief executive officer since he founded Oracle in June 1977. He was listed the sixth richest person in the world in 2010. 

Named as one of Storage magazine’s “Hot Technologies for 2011”, automated storage tiering is an effective way to make efficient use of installed data storage resources, and to take advantage of the high performance of solid-state storage. 

As IT budgets continue to slump, you'll need to develop a solid case for the SQL Server upgrade. Inside this e-Book, learn about the features that will get the management buy-in. 

In the Fall 2011 issue of IT in Europe, Manek Dubash explores how open-source storage could be the key to breaking the chains of vendor lock-in.