White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

The CRM buying process can be reduced to a set of 10 steps that will help you pare down the field of potential solutions to a few vendors who are the best fit. This guide will allow you to move through 10 sets of steps. 

This chapter discusses the process of evaluating and purchasing backup products. Also discussed are the issues to be aware of during this process, such as recovery deadlines, scalability, security, and more. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

Get virtualization enabled with Acronis Backup & Recovery 11, the only solution that seamlessly integrates disaster recovery and data protection for your physical, virtual and cloud. 

Acronis® vmProtect™ 7 is built specifically for VMware vSphere®, and provides all the features you need in an extremely easy-to-use agentless backup solution that can be deployed in minutes so you can quickly begin backing up your vSphere environment. 

Check out this E-Guide to learn about a viable and now cost-effective storage solution – NAS and what you should consider when evaluating this product for purchase. Also discover what Dell’s VP has to say about scale-out NAS and more. 

This webcast explores the option of moving your contact center applications and Unified Communications strategies to the cloud. Uncover the benefits and opportunities of cloud-based solutions, and get help deciding whether being in the cloud or on-premise is best for your organization. 

If your organization isn't on the cloud yet when it comes to customer service, then you may be severely disadvantaged. Competition for customer service is increasing and your company needs all the latest tools to stay ahead of the game. Read this white paper to learn how four contact centers adopted agile cloud-based computing technologies. 

Using two of the Intel SS4000-E storage servers mirrored for additional redundancy, Philips has cut about USD 10 thousand off the storage cost for more than one terabyte of data by eliminating the need to buy expensive optical disks.