White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

This paper offers ten considerations to help guide the selection criteria for your next e-commerce platform - which should ideally be the last e-commerce platform you would ever need to buy. Continue reading to learn these two technical considerations for evaluating e-commerce platforms. 

Check out this E-Guide to learn about a viable and now cost-effective storage solution – NAS and what you should consider when evaluating this product for purchase. Also discover what Dell’s VP has to say about scale-out NAS and more. 

This resource demonstrates how a buy-and-hold strategy can add data center costs that many of today’s enterprises simply can’t afford. Read on to learn more about server replacement cycles and the ongoing operational costs of holding on to legacy hardware platforms long past their recommended life-cycle. 

The CRM buying process can be reduced to a set of 10 steps that will help you pare down the field of potential solutions to a few vendors who are the best fit. This guide will allow you to move through 10 sets of steps. 

When buying a server there are many factors to consider, such as the type of applications you need to run, the amount of data you will use, and the number of users who need access. Learn more about Dell PowerEdge Servers and which server is the right choice for your business in this video. 

Midmarket organizations considering physical server upgrades must evaluate their environments, sift through offerings and integrate the servers with existing tools. This e-book will guide you through these complex efforts by covering three components: determining needs and requirements, understanding your options, and putting it all together. 

This white paper introduces MED-V (Microsoft Enterprise Desktop Virtualization), Microsoft’s enterprise-oriented tool for delivering legacy applications in virtual machines running on clients across your business network. 

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 

Discover what IT can do to embrace consumerization - the latest IT trend. Learn how to get the best of both worlds: letting your employees pick their device of choice and the security your network needs. 

This guide from Sybase is full of examples of mCommerce at work. The benefits range from speeding up economies to life-changing improvements. For merchants, operators and banks, the new channel offers another way to grow business and revenues while meeting the financial needs of customers.