SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

The CRM buying process can be reduced to a set of 10 steps that will help you pare down the field of potential solutions to a few vendors who are the best fit. This guide will allow you to move through 10 sets of steps. 

This short resource outlines a case study following Mar-Bal on their selection process and implementation of an improved ERP system and the benefits they experienced as a result. 

The partnership with SAP gives VMware the opportunity to address an additional large segment of the enterprise market, and enables SAP to sell its products on the industry-leading virtualization platform. 

Read this paper to learn how the new SAP Trade Promotion Optimization application can help you optimize your trade promotions with smart, data-driven decisions, improve your trade spend, increase sales performance, and speed return on investment. 

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

This paper offers ten considerations to help guide the selection criteria for your next e-commerce platform - which should ideally be the last e-commerce platform you would ever need to buy. Continue reading to learn these two technical considerations for evaluating e-commerce platforms. 

Faxes are moving to the cloud. No longer do you need to worry about the cumbersome manual processes of printing, managing paper, maintaining equipment and more. This paper offers an overview of a specific solution that delivers faxing as a fully integrated, on-demand service within your ERP environment. Read this to discover its many benefits. 

This seven-page Buyer’s Guide to Cloud Computing by Computer Weekly journalists details the kinds of cloud offering that CIOs and senior IT professionals will need to take into account as they plan future outsourcing, hosting and application strategies. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

Discover how you can take back control of your enterprise from the influx of personally owned mobile devices with the help of mobile device management (MDM) software. 

The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying.