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Podcast - Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company) March 07, 2006 - (Free Research) White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written.  (PODCAST) READ ABSTRACT |

Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company) May 12, 2005 - (Free Research) White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written.  (WHITE PAPER) READ ABSTRACT |

Smarter Commerce Manufacturing Interactive Guide by IBM January 30, 2012 - (Free Research) Smarter commerce is designed to help companies better integrate and more effectively manage their value chains. It aligns the buy, market, sell and service processes in a way that puts the customer at the center of decisions and actions, which can lead to greater customer loyalty, revenue and profit margin growth.  (VIRTUAL SEMINAR) READ ABSTRACT |

Special report on EMC by ComputerWeekly.com November 15, 2011 - (Free Research) This special eight-page indepent report from Computer Weekly, packed with graphs and diagrams, is essential reading for anyone doing business, or thinking of doing business with EMC.  (ESSENTIAL GUIDE) READ ABSTRACT |

The 10-Step Guide to Buying the Right CRM Solution by SugarCRM Inc. July 12, 2011 - (Free Research) The CRM buying process can be reduced to a set of 10 steps that will help you pare down the field of potential solutions to a few vendors who are the best fit. This guide will allow you to move through 10 sets of steps.  (WHITE PAPER) READ ABSTRACT |

Selecting the Right Hosting Provider Insider Secrets That Every IT and Business Executive Should Know by Verio December 20, 2007 - (Free Research) How can you identify the hosting company that's right for you? What are the business risks? What questions should you ask? Get the facts in this interview with Phil Shih, a research analyst at Tier1 Research, who covers consumer...  (WHITE PAPER) READ ABSTRACT |

Questions You Must Ask Before Buying a VM Protection Product by Quantum Corporation January 01, 2012 - (Free Research) Check out this white paper for 7 critical questions to ask before buying a VM protection product. Designed to help you through the evaluation process, this paper will help you understand your needs and make it easier to find a product that will fit them most effectively. Read on to learn more.  (WHITE PAPER) READ ABSTRACT |

Define What's Valued Online - A Webcast Presented by KnowledgeStorm by KnowledgeStorm Webinars (E-mail this company) September 27, 2005 - (Free Research) The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying.  (WEBCAST) READ ABSTRACT |

2011 BI market study- Trends, tools and top vendors by Actuate January 16, 2012 - (Free Research) Read this white paper to learn why Actuate BIRT outperformed Pentaho and Jaspersoft to secure the leading open source overall ranking and surpassed other open source business intelligence (BI) vendors by a wide margin in this independent market study.  (ANALYST REPORT) READ ABSTRACT |

A holistic view of customer analytics for maximizing selling opportunities by Infor CRM January 13, 2012 - (Free Research) This report explores how best-in-class companies take a holistic approach to providing a complete, accurate and integrated view of customers to improve satisfaction and retention without losing sight of customer profitability.  (ANALYST REPORT) READ ABSTRACT |

Increasing Marketing Campaign Profitability with Predictive Analytics by IBM February 20, 2011 - (Free Research) This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.  (WHITE PAPER) READ ABSTRACT |

Justifying Your Technology Investments Through ROI by KnowledgeStorm Webinars (E-mail this company) April 27, 2004 - (Free Research) As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators.  (WEBCAST) READ ABSTRACT |

E-Guide: Chapter 1: Quick Tutorial For Evaluating Backup Products by Quantum Corporation February 09, 2010 - (Free Research) This chapter from this SearchDataBackup.com best practices backup guide walks you through the process of evaluating and purchasing backup products. This backup product buying guide lists the criteria involved in selecting backup products for each backup product category and offers product specifications that will help you compare products.  (EGUIDE) READ ABSTRACT |

Sell. Smarter. Thriving in the age of the empowered customer by IBM January 30, 2012 - (Free Research) Read this brief white paper and learn about some smarter commerce technologies available from IBM, including cross-channel selling, distributed order management, customer integration and collaboration and much more! You also will gain insight into different supply chain management platforms that IBM has to offer.  (WHITE PAPER) READ ABSTRACT |

Start with Why: How Great Leaders Inspire Action by Citrix Online Go To Meeting January 25, 2012 - (Free Research) Watch this on-demand webinar to hear Simon Sinek, leadership expert and best-selling author, explain how great leadership and real inspiration starts with Why and what changes you can make – in both your business and personal life – to achieve the same success.  (WEBCAST) READ ABSTRACT |

Computer Weekly Buyers' Guide: Cloud Computing by ComputerWeekly.com January 19, 2011 - (Free Research) This seven-page Buyer’s Guide to Cloud Computing by Computer Weekly journalists details the kinds of cloud offering that CIOs and senior IT professionals will need to take into account as they plan future outsourcing, hosting and application strategies.  (ESSENTIAL GUIDE) READ ABSTRACT |

The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification and Nurturing by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices.  (WHITE PAPER) READ ABSTRACT |

Enhancing the Customer Experience with Loyalty Management by SAP America, Inc. April 2009 - (Free Research) By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.  (WHITE PAPER) READ ABSTRACT |

Mobile Solutions for Increasing Sales Productivity and Revenue by Sybase, Inc. March 2010 - (Free Research) The most effective sales are face-to-face sales, yet sales representative only spend 26% of their time selling face-to-face. The rest of their time is taken up with administrative tasks, prep and travel. Learn how Sybase Mobile Solutions for SAP can increase sales productivity and bring the advantages of business mobility to your organization.  (WHITE PAPER) READ ABSTRACT |

City Where Fantasy Thrives Solves Reality of Backup Challenges with Quantum DXi7500 Express by Quantum Corporation July 2010 - (Free Research) Read on to learn more about Burbank’s successful implementation of the DXi7500 Express and hear feedback directly from the one of the analysts responsible for making the transition.  (CASE STUDY) READ ABSTRACT |

LogiXML vs. Microsoft: Which BI Platform is Right for You? by LogiXML February 2012 - (Free Research) This white paper examines both sides of the buy vs. build, Microsoft vs. LogiXML debate for SQLServer business intelligence (BI) applications.  (WHITE PAPER) READ ABSTRACT |

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time by KnowledgeStorm, Inc (E-mail this company) February 2007 - (Free Research) Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads.  (WHITE PAPER) READ ABSTRACT |

Data Center Networking IT Decision Center by SearchNetworking.com December 2011 - (Free Research) The advent of new technologies, especially virtualization, is drastically changing the way the data center can and should be designed. This IT Decision Center provides purchasing guidance from our site experts along with answers from leading vendors in the market to the 5 most important questions you should ask any data center networking vendor.  (VIRTUAL SEMINAR) READ ABSTRACT |

Meeting the Challenges of Disaster Recovery by Acronis January 2011 - (Free Research) All businesses have 3 non-negotiable requirements for backup & recovery: backup windows can't interrupt the ability to conduct business; when disaster strikes, recovery must be quick enough to ensure service continuity; its cost has to fit in budget.  (WHITE PAPER) READ ABSTRACT |

Worst Practices in SOA Implementation: Why Service-Oriented Architectures Fail by Information Builders Inc. (E-mail this company) October 2007 - (Free Research) Service-oriented architecture (SOA) enables different programs, applications, and tools to interact via self-contained services that do not depend on the context or state of the other service. This white paper provides insight into the top-four worst practices for SOA integration, and how to avoid and/or overcome these worst practices.  (WHITE PAPER) READ ABSTRACT |

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