Discover innovative commerce technologies designed to enable businesses to sell smarter and transform buyers into loyal, returning customers. Uncover the 6 key selling areas these strategies target, including cross-channel selling, payments and settlements, store solutions, distributed order management, and more. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. 

This webinar will share with you how to free yourselves from vendor lock-in by expensive proprietary storage hardware companies and how you can take advantage of the new wave of storage buying.  You now have an alternative choice through the use of open source software and commodity hardware. 

In the Fall 2011 issue of IT in Europe, Manek Dubash explores how open-source storage could be the key to breaking the chains of vendor lock-in. 

This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan. 

<p>Check out this podcast to learn how you can capitalize on today's wave of open-source and alternative storage buying.</p> 

As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators. 

Gartner research director, Valdis Filks, offers tips to help businesses get to grips with escalating storage costs. 

This decision guide demonstrates how migrating to Serena Service Manager will help transform your IT organization into an agile, responsive, and business-focused service provider. 

Read this expert e-book to get comprehensive answers to all your ERP upgrade and migration questions. Inside, find: expert advice on recognizing when it's time to upgrade or migrate; tips for making a business case; the top five questions to ask before buying ERP systems; and best practices for a successful implementation process. 

<p>This podcast focuses on best practices for antimalware deployments including antimalware (AM) for mobile devices, AM in the cloud, compliance and regulatory conformance and more.</p>