White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

The CRM buying process can be reduced to a set of 10 steps that will help you pare down the field of potential solutions to a few vendors who are the best fit. This guide will allow you to move through 10 sets of steps. 

This seven-page Buyer’s Guide to Cloud Computing by Computer Weekly journalists details the kinds of cloud offering that CIOs and senior IT professionals will need to take into account as they plan future outsourcing, hosting and application strategies. 

This decision guide demonstrates how migrating to Serena Service Manager will help transform your IT organization into an agile, responsive, and business-focused service provider. 

This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century. 

Midmarket organizations considering physical server upgrades must evaluate their environments, sift through offerings and integrate the servers with existing tools. This e-book will guide you through these complex efforts by covering three components: determining needs and requirements, understanding your options, and putting it all together. 

This brief expert e-guide from SearchCIO.com explains how CIO Steve Cretney successfully pitched his case for a new cloud computing model at Lands' End. Read this now and also gain leadership intuition to help you sharpen your soft skills and convince your business' leaders to share your vision, too. 

How can you identify the hosting company that's right for you? What are the business risks? What questions should you ask? Get the facts in this interview with Phil Shih, a research analyst at Tier1 Research, who covers consumer... 

This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan. 

Check out this E-Guide to learn about a viable and now cost-effective storage solution – NAS and what you should consider when evaluating this product for purchase. Also discover what Dell’s VP has to say about scale-out NAS and more. 

This chapter discusses the process of evaluating and purchasing backup products. Also discussed are the issues to be aware of during this process, such as recovery deadlines, scalability, security, and more. 

Use this resource as a guide to selecting an enterprise resource planning (ERP) platform within your budget without the headache. Additionally, learn how a small food seasonings producer cut through the clutter to find the right ERP system and get tips for reviewing and selecting a platform for you with limited IT resources.