This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

How can you identify the hosting company that's right for you? What are the business risks? What questions should you ask? Get the facts in this interview with Phil Shih, a research analyst at Tier1 Research, who covers consumer... 

Service-oriented architecture (SOA) enables different programs, applications, and tools to interact via self-contained services that do not depend on the context or state of the other service. This white paper provides insight into the top-four worst practices for SOA integration, and how to avoid and/or overcome these worst practices. 

This resource demonstrates how a buy-and-hold strategy can add data center costs that many of today’s enterprises simply can’t afford. Read on to learn more about server replacement cycles and the ongoing operational costs of holding on to legacy hardware platforms long past their recommended life-cycle. 

<p>In this report extract Juniper Research looks at the growing use of MEMS (micro-electro-mechanical systems) in mobile devices, tables, laptops and notebooks.</p> <p> </p> 

Named as one of Storage magazine’s “Hot Technologies for 2011”, automated storage tiering is an effective way to make efficient use of installed data storage resources, and to take advantage of the high performance of solid-state storage. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

Any virtualization layer or hypervisor introduces a new set of demands to a server or blade environment. This e-book explains the process of virtualizing the I/O layer, how to manage it and what challenges remain for this disruptive technology. 

The Smartphone market is characterised by increasing competition on one hand and healthy growth prospects in the medium-term on the  other. Barriers to entry are high for most players, owing to the global nature of the  mobile industry and the consequent financial strength required to enter the market. 

Deep inspection network-based intrusion prevention continues to be a due-diligence security control. The near-term future of the intrusion prevention system market will be determined by the pace of innovation of another market: next-generation firewalls. Explore Gartner's evaluation of network IPS that places McAfee in the leaders' quadrant. 

Juniper Research defines mobile banking as  “the provision of banking services to customers on their mobile devices”: specifically we mean in the vast majority of instances “the operation of bank current and deposit or savings accounts”.