The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

Companies face complicated buying decisions whenit comes to buying host-based antimalware, starting with whether to purchase a protection suite, andwhat to include in that all-in-one package. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

Named as one of Storage magazine’s “Hot Technologies for 2011”, automated storage tiering is an effective way to make efficient use of installed data storage resources, and to take advantage of the high performance of solid-state storage. 

This case study explains how Quantum DXi3500 Saves Virtual Iron Time & Money with 95% Reduction in Backup Volume and Saving $12,000 annually on tape media costs. 

The CRM buying process can be reduced to a set of 10 steps that will help you pare down the field of potential solutions to a few vendors who are the best fit. This guide will allow you to move through 10 sets of steps. 

Midmarket organizations considering physical server upgrades must evaluate their environments, sift through offerings and integrate the servers with existing tools. This e-book will guide you through these complex efforts by covering three components: determining needs and requirements, understanding your options, and putting it all together. 

Check out this white paper for 7 critical questions to ask before buying a VM protection product. Designed to help you through the evaluation process, this paper will help you understand your needs and make it easier to find a product that will fit them most effectively. Read on to learn more. 

Despite the huge growth in electronic communications, printed output, whether internally produced or externally procured, is still widely used in 21st century businesses. 

This white paper introduces a new type of virtual solution designed specifically to improve maintenance, management and mobility in today's virtual infrastructures. By minimizing latency across long distances, this technology allows for the quick and efficient delivery of data and applications from one server to another - all with minimal downtime. 

This chapter discusses the process of evaluating and purchasing backup products. Also discussed are the issues to be aware of during this process, such as recovery deadlines, scalability, security, and more. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

This seven-page Buyer’s Guide to Cloud Computing by Computer Weekly journalists details the kinds of cloud offering that CIOs and senior IT professionals will need to take into account as they plan future outsourcing, hosting and application strategies.