White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

Gartner research director, Valdis Filks, offers tips to help businesses get to grips with escalating storage costs. 

This paper will detail how to control and manage MIPS usage by employing a systematic, repeatable approach that uses powerful technology and a proven process and expertise. 

This case study explains how Quantum DXi3500 Saves Virtual Iron Time & Money with 95% Reduction in Backup Volume and Saving $12,000 annually on tape media costs. 

Discover what IT can do to embrace consumerization - the latest IT trend. Learn how to get the best of both worlds: letting your employees pick their device of choice and the security your network needs. 

Today's organisations are struggling to manage not only the physical aspects of their infrastructure, but also the virtual ones. This video examines a virtual appliance that can simplify data centre management by integrating physical and virtual tools and processes. 

Midmarket organizations considering physical server upgrades must evaluate their environments, sift through offerings and integrate the servers with existing tools. This e-book will guide you through these complex efforts by covering three components: determining needs and requirements, understanding your options, and putting it all together. 

As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators. 

Nearly 95 percent of organisations buy, provide or both buy and provide outsourced services and functions, in which they face inherent risks created by new and unforeseen challenges. 

This chapter discusses the process of evaluating and purchasing backup products. Also discussed are the issues to be aware of during this process, such as recovery deadlines, scalability, security, and more. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.