Today’s global supply chains are marked by lack of visibility and long decision-making times that make it difficult to plan and execute with the speed and precision required by today's volatile markets. This paper explains how to establish a highly collaborative, demand-driven planning process that will help you overcome these modern challenges. 

Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

Midmarket organizations considering physical server upgrades must evaluate their environments, sift through offerings and integrate the servers with existing tools. This e-book will guide you through these complex efforts by covering three components: determining needs and requirements, understanding your options, and putting it all together. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

This has been a landmark year for Oracle, the technology company headed by the charismatic and staggeringly wealthy Larry Ellison. Ellison, who is 65, has been chief executive officer since he founded Oracle in June 1977. He was listed the sixth richest person in the world in 2010. 

This chapter discusses the process of evaluating and purchasing backup products. Also discussed are the issues to be aware of during this process, such as recovery deadlines, scalability, security, and more. 

The Economist Intelligence Unit reviews changing expectations for technology and assesses their implications for  CIOs, the IT function and the business. 

One of the most complicated and expensive endeavors that an IT organization ever undertakes is disaster recovery. If you have DR requirements that aren’t being met, before you think about buying more bandwidth or looking at other complex solutions, you should really look at Riverbed WAN Optimization. Watch the video to learn more. 

<p>Check out this podcast to learn how you can capitalize on today's wave of open-source and alternative storage buying.</p>