The Economist Intelligence Unit reviews changing expectations for technology and assesses their implications for  CIOs, the IT function and the business. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

How can you identify the hosting company that's right for you? What are the business risks? What questions should you ask? Get the facts in this interview with Phil Shih, a research analyst at Tier1 Research, who covers consumer... 

This finantial e-guide covers the impact of real-time data and how to take advantage of new risk strategies. Articles and research focus on technological innovation, business strategy and geographical markets and is full of insights from Sybase experts and other leaders across the financial services industry. 

This guide from Sybase is full of examples of mCommerce at work. The benefits range from speeding up economies to life-changing improvements. For merchants, operators and banks, the new channel offers another way to grow business and revenues while meeting the financial needs of customers. 

In this video demonstration, you'll learn how a BI solution, along with an enterprise manager, helps you ensure system availability, maximum security and the highest performance for your BI system. 

Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 

Emerging markets offer huge potential for technology companies to expand. This report from Grant Thornton assess the opportunities in a range of emerging markets. 

Interactions between partners, customers, and employees are much faster-paced in our highly-networked world. It is important that CRM solutions understand these relationships. Watch this video to learn strategies for CRM evolution. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

<p>Many firms are now planning to run mission critical workloads on public cloud, according to this research from Forrester and BMC.</p> 

No, IBM is not going on the game show circuit, but IBM will make Watson’s full human language understanding deep question and answer system (DeepQA) available to healthcare in the near future for many use cases benefiting providers and payers.