As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators. 

Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

EquaTerra is pleased to offer to Computer Weekly readers a custom, European focused edition of the results from its 2Q10 EquaTerra global business and information technology (IT) services Pulse survey. 

This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century. 

The Economist Intelligence Unit reviews changing expectations for technology and assesses their implications for  CIOs, the IT function and the business. 

Midmarket organizations considering physical server upgrades must evaluate their environments, sift through offerings and integrate the servers with existing tools. This e-book will guide you through these complex efforts by covering three components: determining needs and requirements, understanding your options, and putting it all together. 

Discover how you can take back control of your enterprise from the influx of personally owned mobile devices with the help of mobile device management (MDM) software. 

Companies face complicated buying decisions whenit comes to buying host-based antimalware, starting with whether to purchase a protection suite, andwhat to include in that all-in-one package. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

This seven-page Buyer’s Guide to Cloud Computing by Computer Weekly journalists details the kinds of cloud offering that CIOs and senior IT professionals will need to take into account as they plan future outsourcing, hosting and application strategies. 

This paper offers ten considerations to help guide the selection criteria for your next e-commerce platform - which should ideally be the last e-commerce platform you would ever need to buy. Continue reading to learn these two technical considerations for evaluating e-commerce platforms. 

This decision guide demonstrates how migrating to Serena Service Manager will help transform your IT organization into an agile, responsive, and business-focused service provider.