Business Marketing White Papers, Business Marketing Software, Business Marketing Research, Hardware and Services

Business Skill Courseware by SkillSoft Corporation

SkillSoft’s Business Skills Library focuses on behavioral skills that are designed for business professionals and key to performance regardless of job responsibility, as well as the skills and knowledge that are relevant to the various areas of functional responsibility in today’s business organizations.

(ASP & SOFTWARE PRODUCT)

IT Courseware by SkillSoft Corporation

SkillSoft's IT Skills instruction is designed to encourage and prompt frequent learner interaction with the course content. SkillSoft maintains courseware integrity and effectiveness by offering a balance of thorough instruction, challenging practice exercises and quizzes.

(ASP & SOFTWARE PRODUCT)

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company)

July 23, 2007 - (Free Research)

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.

(WEBCAST)

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Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company)

June 21, 2007 - (Free Research)

(WEBCAST)

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Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)

August 29, 2006 - (Free Research)

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.

(ANALYST REPORT)

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KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)

August 29, 2006 - (Free Research)

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.

(WEBCAST)

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Ensuring Customer Data Quality for Sales and Marketing by SAP America, Inc.

May 24, 2012 - (Free Research)

This webcast discusses how SAP Business Objects Data Quality Management and SAP CRM can help you enforce data quality and governance, address verification and identifies duplicates to achieve fast time-to-value and cost-effective customer data management.

(WEBCAST)

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Aberdeen Group: Business Value of Adapting Web Content for Mobile Devices (Sponsored by OpenText) by OpenText

January 02, 2012 - (Free Research)

This analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing.

(ANALYST REPORT)

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Global Brand Management: Why Managing Your Brand is More Important than Ever (by OpenText) by OpenText

April 02, 2012 - (Free Research)

This white paper discusses the importance of brand management and provides tips for improving your branding strategy.

(WHITE PAPER)

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Analyst Insight: Is There a Smart City Market? by ComputerWeekly.com

May 10, 2012 - (Free Research)

The value of the IT market for smart cities globally is approximately $35bn, according to this in depth analysis from Ovum.

(ANALYST REPORT)

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Executive Dialogue: Finding Customer Loyalty in a Multichannel World by Oracle Corporation

March 02, 2010 - (Free Research)

Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty.

(WHITE PAPER)

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Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation

September 2008 - (Free Research)

This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.

(WHITE PAPER)

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Pitfalls to avoid in SAP order management by Esker Inc.

April 2012 - (Free Research)

In this expert e-guide, readers will learn about pitfalls to avoid in order management, as well as how to take advantage of financial tools within the system.

(EGUIDE)

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Sybase Capital Markets Guide by Sybase, an SAP company

June 2011 - (Free Research)

This finantial e-guide covers the impact of real-time data and how to take advantage of new risk strategies. Articles and research focus on technological innovation, business strategy and geographical markets and is full of insights from Sybase experts and other leaders across the financial services industry.

(EGUIDE)

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The SAP Acquisition of Crossgate Has the Potential to Rock B2B Markets by SAP America, Inc.

March 2012 - (Free Research)

This expert Gartner analyst report discusses SAP's acquisition of Crossgate, its long-ranging consequences on B2B solutions, and the way organizations use B2B.

(ANALYST REPORT)

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Introduction To Complex Event Processing (CEP) In Capital Markets by Sybase, an SAP company

February 2012 - (Free Research)

This free Sybase presentation provides a high-level overview of Complex Event Processing (CEP). It begins by defining CEP and its capital markets applications, and culminates with the powerful Sybase Aleri CEP platform and its features and benefits.

(WHITE PAPER)

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Must have Tools and Techniques to Optimize the Sales Pipeline and Win more Deals Webcast by SAP America, Inc.

April 2012 - (Free Research)

In this webcast, Vantage Point Performance’s Michelle Vazzana will reveal how to coach your reps to better performing pipelines. Watch this now and learn three classic errors in pipeline management and how to avoid them, proven best practices for managing a sales pipeline, a foolproof framework for conducting pipeline coaching sessions and more.

(WEBCAST)

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Improving Sales Effectiveness In a Buyer's Market by SAP America, Inc.

April 2012 - (Free Research)

This paper seeks to get to the bottom of gaps in CRM initiatives, identifying specific changes that have occurred in the process, areas where it is falling short and other tidbits to consider as your strategies move forward. Read this and gain insight into the results of a survey conducted amongst 160 firms with annual revenues of $250 million.

(WHITE PAPER)

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Unlocking growth potential in emerging markets by ComputerWeekly.com

April 2012 - (Free Research)

Emerging markets offer huge potential for technology companies to expand. This report from Grant Thornton assess the opportunities in a range of emerging markets.

(IT BRIEFING)

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Briefing: Handheld PCs, smart phones and mobile payments. by ComputerWeekly.com

April 2012 - (Free Research)

The latest trends, market research and analysis, on handheld PCs, smartphones, and the mobile payment market from KPMG.

(IT BRIEFING)

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CPP Successfully Creates a Single Customer View with an Enterprise-wide MDM Solution by DataFlux Corporation

February 2011 - (Free Research)

The leading international marketing services organization implements DataFlux MDM Solution to power enterprise data management initiatives.

(CASE STUDY)

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Data Quality: A Survival Guide to Marketing by SAP America, Inc.

January 2011 - (Free Research)

Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve your customer data for marketing effectiveness.

(WHITE PAPER)

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Online Marketing - How to Create Value from Today's Digital Environment by OpenText

March 2012 - (Free Research)

In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives.

(WHITE PAPER)

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Leveraging Web Content Management for Improved Online Marketing by OpenText

April 2012 - (Free Research)

This webcast discusses strategies and advantages for leveraging web content management to improve your online marketing initiatives.

(WEBCAST)

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Station Casinos uses workload automation solution to deliver smoother audits and increase customer loyalty by Cisco Systems, Inc.

January 2012 - (Free Research)

In this brief white paper, Jeff Martin, Station Casinos’ director of business intelligence (BI), provides specific examples of the types of problems that the company wanted to solve, and offers insight into the specific job scheduling solution it selected to overcome its challenges.

(WHITE PAPER)

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