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The State of Marketing 2011: Unica’s Annual Survey of Marketers by Unica Corporation - An IBM Company May 06, 2011 - (Free Research) This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.  (WHITE PAPER) READ ABSTRACT |

True Profiles: A Contemporary Method for Managing Customer Data by Unica Corporation - An IBM Company May 04, 2011 - (Free Research) As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.  (WHITE PAPER) READ ABSTRACT |

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience by Unica Corporation - An IBM Company May 06, 2011 - (Free Research) In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.  (WHITE PAPER) READ ABSTRACT |

Managing the Challenges of Email Marketing by Unica Corporation - An IBM Company May 06, 2011 - (Free Research) The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing.  (WHITE PAPER) READ ABSTRACT |

Magic Quadrant for Marketing Resource Management by Unica Corporation - An IBM Company February 11, 2011 - (Free Research) This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.  (WHITE PAPER) READ ABSTRACT |

To SaaS or Not to SaaS: Making Your Digital Measurement Count by Unica Corporation - An IBM Company September 23, 2010 - (Free Research) Read To SaaS or Not to SaaS: Make Your Digital Measurement Count by Eric Peterson to choose wisely.  (WHITE PAPER) READ ABSTRACT |

Data Deduplication Background: A Technical White Paper by Quantum Corporation March 16, 2011 - (Free Research) The purpose of data deduplication is to increase the amount of information that can be stored on disk arrays and to increase the effective amount of data that can be transmitted over networks. Read this white paper from Quantum Corporation to learn more about data deduplication today.  (WHITE PAPER) READ ABSTRACT |

Smarter Planet New Intelligence Site - Solutions, White Papers, Videos by IBM November 15, 2010 - (Free Research) Sifting through massive amounts of data and transforming it into actionable information can be a daunting task for any organization. Visit this website and find white papers, solution briefs and videos that will give you valuable insights on smarter decision-making.  (RESOURCE CENTER) READ ABSTRACT |

SAP NetWeaver BPM White Paper - Bruce Silver by SAP America, Inc. January 01, 2009 - (Free Research) Business process management provides a new management discipline, a new suite of software technologies and tools, and a new IT implementation style based on concrete links between strategy and execution. This white paper explains SAP's place in the BPM landscape and describes its new offering in that arena, NetWeaver BPM.  (WHITE PAPER) READ ABSTRACT |

White Paper: The Dynamic Warehousing Infrastructure - Establishing a Foundation to Meet New Information Requirements by IBM January 07, 2009 - (Free Research) Learn how to create a roadmap for a truly dynamic warehousing infrastructure, and move ahead of your competition with your business intelligence system.  (WHITE PAPER) READ ABSTRACT |

The Role of Open Source Data Integration - An Analyst White Paper, by Mark Madsen by Talend January 28, 2009 - (Free Research) This report by Mark Madsen will explain what data integration is, and especially the difference between Operational Data Integration and Analytic Data Integration. It highlights the benefits of open source for data integration, and provides a series of recommendations to make the integration job easier, repeatable and more productive.  (ANALYST REPORT) READ ABSTRACT |

A Functional Model for Data Management by Baseline Consulting May 04, 2009 - (Free Research) This paper examines how organizations are using a holistic data management perspective to optimize data usage regardless of where the information resides. It shows how when information is shared across the enterprise, business decisions are more robust, and decision makers have access to the widest array of input, with the greatest quality.  (WHITE PAPER) READ ABSTRACT |

Cognos: FPM: How KPIs can help motivate and reward the right behavior - Paper #1 – Introduction - White Paper by IBM August 08, 2012 - (Free Research) This paper outlines the value of key performance indicators (KPIs) and why it's integral you set annual targets for each of them and measure performance against them rather than develop strategy maps and generate strategic action plans that drive performance improvement.  (WHITE PAPER) READ ABSTRACT |

A Business Intelligence (BI) Agenda for Midsize Organizations: Six Strategies for Success White Paper by IBM Cognos March 02, 2009 - (Free Research) Success in business intelligence is all about facilitating sound, data-driven decisions at every level of the business. Read this white paper to learn six strategies for BI success, drawn from the experiences of actual IBM Cognos customers.  (WHITE PAPER) READ ABSTRACT |

Automated Business Intelligence: Delivering Real Business Value, Quickly, Easily, and Affordably by Birst June 19, 2009 - (Free Research) This White Paper explores how traditional approaches fall short, what the automated solution and its benefits look like, how the on-demand delivery model best represents the integrated stack necessary for automation, and how the automated, on-demand model brings the benefits of BI to a far broader audience than ever before.  (WHITE PAPER) READ ABSTRACT |

Data Deduplication Background: A Technical White Paper by Quantum Corporation February 10, 2011 - (Free Research) The term “data deduplication”, as it is used and implemented by Quantum Corporation in this white paper, refers to a specific approach to data reduction built on a methodology that systematically substitutes reference pointers for redundant variable-length blocks (or data segments) in a specific dataset. Read on to learn more.  (WHITE PAPER) READ ABSTRACT |

White Paper: Application Retirement: Enterprise Data Management Strategies for Decommissioning Projects by IBM March 17, 2011 - (Free Research) This white paper explains how an information governance strategy that includes the database archiving capabilities of the IBM ®InfoSphere™ Optim™ Data GrowthSolution can help increase the business value of your enterprise applications and simplify your IT infrastructure to garner significant savings.  (WHITE PAPER) READ ABSTRACT |

Oracle Business Intelligence Resource Center by Oracle Corporation March 26, 2012 - (Free Research) This resource center offers up white papers, videos and more on the business intelligence (BI) capabilities of Oracle's products. The first paper provides an overview of the Oracle BI Foundation Suite, discussing its features and technical architecture, while another piece outlines cloud-ready BI with Oracle Business Intelligence 11g.  (RESOURCE CENTER)

True Enterprise-Quality Linux Support: Edison Group White Paper by Oracle Corporation November 2008 - (Free Research) This white paper discovers how organization can increase operational efficiency while cutting costs with Oracle Unbreakable Linux, a support program that delivers enterprise-quality support for Linux at a lower cost.  (WHITE PAPER) READ ABSTRACT |

Speeding ETL Processing in Data Warehouses by Syncsort August 2008 - (Free Research) This white paper discusses how two operations in particular -- joins and aggregations -- play an integral role during preprocessing as well in manipulating and consolidating data in a data warehouse.  (WHITE PAPER) READ ABSTRACT |

A complete solution designed to meet the full spectrum of enterprise data integration needs by SAS Institute Inc. December 2012 - (Free Research) To help enterprises tackle obstacles surrounding large-volume data in a timely and cost-effective manner, data management systems offer ways to manage data integration projects on a larger, enterprise-level scale. This white paper introduces a toolkit designed to meet the full spectrum of enterprise data integration needs.  (WHITE PAPER) READ ABSTRACT |

The Instant-On Enterprise: Business and Government white paper by Hewlett-Packard Company May 2011 - (Free Research) Tomorrow’s leaders will be organizations that leverage technology to capitalize on rather than simply adapt to changing customer expectations.Access this white paper and find the three major business intelligence trends that are shaping the next generation of successful enterprises.  (RESOURCE CENTER)

Making a Strategic Business Intelligence Choice - A Checklist by Business Objects March 2008 - (Free Research) This white paper focuses on the factors your organization should consider when selecting a BI vendor and establishing its products as its BI standard.  (ANALYST REPORT) READ ABSTRACT |

Delivering Exceptional Information Solutions Using Dell Toad Business Intelligence Suite by Quest Software, now a part of Dell May 2013 - (Free Research) According to recent research, less than 20 percent of business users are completely satisfied with the outcome of their IT projects. Consult this white paper to learn more about how you can become a trusted brand with a positive reputation.  (WHITE PAPER) READ ABSTRACT |

Social analytics: Finding opportunity in chaos by IBM May 2013 - (Free Research) Today, all organisations are engaged in social media. Enterprises can no longer escape the need to monitor and analyse social media outlets such as Facebook, Twitter and other news outlets. Enterprise need to adjust to this change quickly or they risk falling behind.  (WHITE PAPER) READ ABSTRACT |

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