Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies. 

If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

In this first issue of Business Applications Digest, find advice from industry insiders on mastering the five success factors for enterprise resource planning (ERP) upgrades, choosing the best fit between 'best of breed' business intelligence (BI) and built-in ERP tools, and how to take advantage of the latest Software as a Service (SaaS) trends. 

Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. 

In the third issue of BI Trends and Strategies, learn from BeyeNETWORK experts William McKnight and David Loshin how to create a time-proof information management infrastructure, as well as five steps you can take to improve the quality of analytical data. Also learn about connectors for moving data between relational databases and Hadoop clusters. 

This paper presents the case for business analytics, outlining the trends that are redefining analytics and the weaknesses of decentralized analytics solutions. Gain additional insight into IBM Business Analytics solutions on System z, an end-to-end solution that includes BI, predictive analytics and data warehousing on a single platform. 

Sink your teeth into this new case study.  McCormick & Schmick’s Seafood Restaurants needed better insight to understand and take advantage of key business trends.  Find out why they chose IBM Cognos Express to deliver that insight and what it means for their success in a fiercely competitive market space. 

This white paper interprets the results of recent virtualization and cloud studies and indicates key patterns that have emerged over time. Discover future challenges you may encounter as you proceed with your data center efficiency initiative. 

<p>Discover 6 energy and sustainability trends impacting the business world, why they are important for CIOs and IT executives to consider, and simple steps CIOs can take to implement these practices in their enterprise.</p> 

Explore the growing body of evidence suggesting a direct link between investment in business analytics solutions and organizational performance. This IDC white paper highlights market trends that point toward more pervasive use of BI solutions. 

This white paper looks at cloud-computing and software-as-a-service (SaaS) technologies and what you need to know about these emerging trends.