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E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM
August 31, 2010 - (Free Research)
Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well.
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The Business Case for Project Portfolio Management by Innotas
June 01, 2012 - (Free Research)
Access this white paper to uncover how cloud-based portfolio project management (PPM) strategies are changing the way CIOs and IT teams are viewed by the business. Gain insight into PPM best practices and real world of examples of how PPM keeps you on time, budget, quota, and target.
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Multi-channel Marketing Hits the Wall by Neolane Inc.
October 2008 - (Free Research)
This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers.
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Convergence of Sales and Marketing by Neolane Inc.
October 2008 - (Free Research)
This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
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Do-It-Yourself Business Intelligence Done Right: The Secret Sauce is SaaS by myDIALS Inc.
December 2009 - (Free Research)
This Presentation Transcript, featuring Forrester Research, explains how Software as a Service business intelligence can deliver a more cost-effective way to get relevant information to those who need it faster than traditional business intelligence can.
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10 Tech Skills Heading the Way of the Dinosaur - 2013 Edition by Global Knowledge
May 2013 - (Free Research)
There are many articles devoted to what is hot in the IT industry, so we won't rehash them here. Instead, we will focus on skills that are going away. If these skills are all you have, soon you may be in an unemployment line. If these skills are the most recent ones you have, NOW is the time to update your skill set and prepare for the future.
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Customer Experience Exchange E-Zine: Issue 3 by SearchCRM
March 2012 - (Free Research)
In this third edition of the Customer Experience Exchange e-zine, Chris Maxcer delves into world of incorporating team-building activities into contact center agents' schedules, Vangie Beal discusses Dell's six-year investment in social media and Anna Fiorentino writes about why customer loyalty has dipped nearly 10%.
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Podcast - How to Produce an Actionable IT Service Catalog by newScale, Inc.
October 2008 - (Free Research)
The ITIL (IT Infrastructure Library) best practice framework advocates that IT organizations produce a Service Catalog to document and communicate standard service offerings. As the cornerstone for IT-business alignment, the Service Catalog is...
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E-Book: The Secrets of Effective SharePoint Deployments by Dell, Inc. and Intel®
June 2012 - (Free Research)
In this e-book, you will gain advice on building a business case for the adoption of SharePoint and planning a SharePoint project from experienced users and industry analysts. Also learn best practices for successful SharePoint deployments, tips for managing SharePoint installations and potential pitfalls involved in SharePoint implementations.
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Case Study: Inland Custom Publishing Group by Pitney Bowes Business Insight
March 2009 - (Free Research)
With the help of Pitney Bowes MapInfo's mapping capabilities, Inland Custom Publishing was able to expand their portfolio with a new magazine targeting a local high income audience with local and regional content. Read this case study and learn how the publishers can now provide a balance of stories covering topics like local dining and the arts.
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Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI by SPSS Inc. Worldwide Headquarters
December 2008 - (Free Research)
This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is
about maximizing the level of understanding that can be achieved with customer data.
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