The concept of BAM revolved around the notion that data could be gathered at critical points and information produced that could give businesses the ability to make better decisions on a near-real-time basis. 

This technology brief highlights how BI applications can integrate information across data sources and departments, provide a single, integrated view of customer and enterprise information, and enable greater alignment of decisions and execution to drive higher customer profitability and share of wallet. 

Tableau is Business Intelligence software that helps people visually query and interpret information in databases. It enables users to transform raw data into smart decisions using a drag and drop process that creates vivid, interactive visualizations. 

To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs. 

This webcast explores the business benefits of migrating from expensive, proprietary server architectures to cost-effective, industry-standard architectures. Gain insight into how this transition can enable your organization to increase reliability, availability and serviceability. 

To regularly monitor and measure performance, senior managers require a link between their company’s strategic and operational plans. Oracle Hyperion Performance Scorecard can help you define a methodology-neutral strategy and measure performance against goals, monitor progress on a regular basis, and communicate across your entire enterprise. 

Take a look at how organizations are taking strides to align business strategy with actual initiatives, projects, and daily activities - in short, to close the gap between strategy and execution. 

Read why top CFOs are shifting from their traditional financial role dealing with standardized business processes and systems to that of change agent and strategic advisor to the CEO. 

This paper will discuss some of the ways in which the new unpredictability of external market forces has escalated the value of precise internal forecasts and quick decision-making for these companies. Read this paper to learn about Oracle's Enterprise Performance Management technology offerings. 

Business Intelligence (BI) solutions in the Cloud offer a timely and cost-effective resource for businesses of all sizes to maximize their business potential while minimizing costs. Relative to traditional BI solutions, Cloud BI solutions - also known as Software-as-a-Service - offer substantial business benefits. Read this paper to find out more. 

Read this paper to learn the expectations of business users have changed and continue to increase in scope. Historically, most IT organizations simply reacted to user problems and issues as they emerged, hopeful that a manageable number of low-impact, end-user-discovered problems would arrive as problem tickets.