This paper addresses how Sybase IQ and Complex Event Processing (CEP) technologies complement the portfolio of business analytics solutions from SAP. 

Inside this eBook, learn what you need to know to organize, structure and manage a successful business analytics program. 

The combination of a complex world, the vast proliferation of data and the pressing need to stay ahead of the competition has sharpened focus on using analytics within organizations. Analytics-driven organizations are outperforming their competitors by connecting people with trusted information, enabling them to make real-time decisions. 

Read how Business analytics investments are more important than ever for business competitiveness and profitability and are becoming increasingly essential to maximize a company's return on investment. 

There is growing evidence that more pervasive BI and analytics have a direct impact on competitiveness. Better decision making is more important when resources become restricted during a recession, so BI and analytics projects will still appeal to management. Read this active Q&A session on building a successful enterprise BI strategy. 

According to analysts, the greatest impediment to a successful predictive analytics project is creating a culture that values data-driven decision making and encourages people to have faith in the findings. In this e-guide, readers will learn more about overcoming these challenges and getting people to keep the faith in predictive analytics. 

This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects. 

In this e-guide, readers will learn some of the best-practice tips for succeeding on predictive analytics without breaking the bank. 

This eBook provides expert advice to help your midmarket organization find success with BI and analytics. 

Since its release in 2011, many businesses have adopted SAP HANA to enable new possibilities for real-time analytics. The next key milestone for this transformative technology is near: SAP HANA for SAP Business Warehouse (BW). Join this webcast to hear from HANA experts on the opportunities and challenges in the evolution of in-memory technology. 

As research suggests, investments in data integration and analytics that maximize the value of each customer are worthwhile and create potential for financial gain. To quantify the value of those investments, an illustrative $8 billion communications provider was modeled. Results from this effort are presented throughout this paper. 

The inaugural issue of BI Trends & Strategies offers sound advice to help you in ensuring your organization is on track to keep up with the rapidly changing landscape of BI and analytics. In this issue, readers will learn about a big data definition and the impact it will have on BI and data warehousing, agile development methodology and more. 

This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.