In this week’s Computer Weekly, we look at the IT challenges facing retailers, as consumers turn increasingly to web and mobile shopping channels. Oracle president Mark Hurd talks about how the supplier intends to simplify IT infrastructures. And new government CIO Andy Nelson discusses how he plans to transform Whitehall IT. Read the issue now. 

In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives. 

This analyst report examines how you can protect brand integrity and ensure governance through social compliance initiatives. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

The most helpful information and best content will have little impact without simple protocols that make your Web site easier to use and more visually appealling. This paper focuses on 10 tips you can employ to ensure your web site is effective from the day it goes live. 

The demand for greater ecommerce capabilities is growing leading CIOs and IT professionals concerned with choosing the perfect vendor. Through this in-depth vendor analysis by Gartner, uncover the top 6 questions you should ask and the strengths and weaknesses of the top 20 e-commerce vendors. 

This case study provides insight into a business products company that needed to find a way to integrate their e-commerce strategy with their existing enterprise resource planning (ERP) system. Learn how they were able to seamlessly manage their order statuses, histories, customer items, and more alongside their ERP software. 

E-sellers must personalize their customer interactions. Recent studies show that personalization is a highly effective method for increasing consumer lifetime value for online sellers. It can have a direct and positive impact on the core metrics that make up e-commerce success: loyalty, conversion, retention, and average order size. 

This paper offers ten considerations to help guide the selection criteria for your next e-commerce platform - which should ideally be the last e-commerce platform you would ever need to buy. Continue reading to learn these two technical considerations for evaluating e-commerce platforms. 

With every major IT purchase expected to deliver a rapid payback in the current economic climate, it is vital to demonstrate in hard numbers the return on investment for upgrading servers when they are struggling to support the business. This report offers a guide to calculating the ROI for moving to the latest server technology. 

This paper discusses the improved functions of portals, specifically SAP NetWeaver, and how you can make the most of them within the enterprise.