With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. 

New IBM DB2 features make compatibility easy. In this guide, you’ll learn about native support for PL/SQL, new data types, scalar functions, improved concurrency, built-in packages, OCI, SQL*Plus, data movement tools, best practices and more—all designed to improve your ability to run applications on both DB2 and Oracle platforms 

This white paper explores the relative pros and cons of deploying pre-built analytic applications from Oracle versus building a custom data warehouse against Oracle E-Business Suite, PeopleSoft, Siebel or similar systems. 

The 11th book in our Straight Talk series helps executives understand the implications of IFRS and their role in addressing the associated changes. The publication also offers practical suggestions to help companies navigate through pressing issues and developing your own conversion road map. 

There are a variety of options when it comes to data center convergence. Finding a best-fit solution for your organization can be difficult. Learn more about how your business can optimize their virtualization process with an in-depth exploration of tips and techniques for building a converged data center. 

The difference between intriguing software and best-selling software is customer insight from feedback. Read this white paper to learn about a cloud-based analytics solution that for the first time allows software vendors to cull actionable intelligence from reliable, untainted customer feedback. 

Salesforce.com is the leader in enterprise cloud computing services, enabling organizations to manage every part of the customer relationship without having to maintain expensive, in-house applications. Read this case study to learn how Saleforce.com made room for new service and customer growth with Dell's PowerEdge servers. 

This eBook is written for IT and BI professionals as well as business executives involved in BI decisions. It introduces BI and analytics for midmarket organizations plus practical advice on how to get started on deploying a BI system, from building a business case to evaluating BI technology. 

This paper examines the exceptional Storage Economics principles built into the Virtual Storage Platform. It delineates how it helps enterprises reduce capital and operating expenditures, garner a greater return on existing storage assets and ultimately lower the total cost of ownership (TCO). Read on to learn more. 

Data centers are a complex and critical part of today’s business infrastructure, usually built up over a period of time. But what happens when you have to move an entire data center at once? This resource presents key points when moving a data center. 

Read this white paper to learn about how Dell is providing answers to key virtualization questions for the enterprise. Topics include; how to migrate to a fully virtualized environment as well as how the IT infrastructure should be configured for maximum benefit. 

Microsoft SQL Server 2008 has many great new features that will allow you to develop higher performing, more scalable next-generation applications using more than just relational data.