With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. 

New IBM DB2 features make compatibility easy. In this guide, you’ll learn about native support for PL/SQL, new data types, scalar functions, improved concurrency, built-in packages, OCI, SQL*Plus, data movement tools, best practices and more—all designed to improve your ability to run applications on both DB2 and Oracle platforms 

This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. 

Varonis DatAdvantage helps you identify data owners so you can build data migration, management and governance policies that map to your business needs. 

The 11th book in our Straight Talk series helps executives understand the implications of IFRS and their role in addressing the associated changes. The publication also offers practical suggestions to help companies navigate through pressing issues and developing your own conversion road map. 

This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change. 

In this case study Think a mutual bank, implemented GoAnywhere software. They chose this product because of the database conversion, the database push, the secure FTP, and the support staff at Linoma. 

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

There are a variety of options when it comes to data center convergence. Finding a best-fit solution for your organization can be difficult. Learn more about how your business can optimize their virtualization process with an in-depth exploration of tips and techniques for building a converged data center. 

In this expert E-Guide, brought to you by SearchDataCenter.com and Dell, you will gain insight into best practices for data center design and maintenance in today's down economy. 

Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization. 

This eBook is written for IT and BI professionals as well as business executives involved in BI decisions. It introduces BI and analytics for midmarket organizations plus practical advice on how to get started on deploying a BI system, from building a business case to evaluating BI technology.